Looking for a stylish shopping getaway with a view of Mt. Fuji?
Gotemba Premium Outlets is one of Japan’s largest and most scenic outlet malls, offering huge discounts on world-famous luxury and local brands.
Located just a short trip from Tokyo or Hakone, it’s a favorite destination for both travelers and locals alike. Whether you’re hunting for fashion deals, enjoying gourmet food, or just strolling with a stunning mountain backdrop, Gotemba has something for everyone.
Plan your visit with our full guide to stores, sales, dining, and access tips!
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目次(Table of Contents)
- 1 Why Gotemba Premium Outlets Is the Ultimate Day Trip from Tokyo
- 2 Gotemba Premium Outlets Opening Hours: When to Visit
- 3 How to Get to Gotemba Premium Outlets: Transportation Guide
- 4 What Stores Can You Find at Gotemba Premium Outlets?
- 5 Finding Your Way: Gotemba Outlet Zones & Store Numbers
- 6 Shopping with Your Pet at Gotemba Premium Outlets
- 7 Can You Use Credit Cards and Mobile Payments at Gotemba?
- 8 Relax and Recharge in a Hot Spring with a View: “Konohana no Yu”
- 9 Explore More After Shopping: Gotemba Tourist Information Center
- 10 Gotemba Premium Outlets: Frequently Asked Questions
- 11 Plan Your Perfect Day at Gotemba Premium Outlets
Why Gotemba Premium Outlets Is the Ultimate Day Trip from Tokyo
A Scenic Outlet Mall with a View of Mt. Fuji
Gotemba Premium Outlets is one of Japan’s largest and most popular outlet malls, nestled in a beautiful location with breathtaking views of Mt. Fuji. More than just a shopping center, it’s a full-day destination where visitors can enjoy fashion, food, and nature all in one place.
Surrounded by lush greenery, the mall offers a resort-like atmosphere. On clear days, you can enjoy stunning views of Mt. Fuji, creating a truly unforgettable shopping experience.
From Luxury Labels to Everyday Favorites
Inside the mall, you’ll find an impressive mix of global and Japanese brands, including high-end labels like Louis Vuitton and Gucci, as well as popular casual brands like Nike and Uniqlo. Whether you're hunting for luxury bargains or casual essentials, there's something for every style and budget.
The dining area is another highlight, offering a variety of international cuisines that let you savor gourmet meals from around the world.
Easy Access and Comfortable Facilities
Gotemba Premium Outlets is conveniently accessible by car, train, or direct bus from Tokyo and Hakone. With spacious parking lots and traveler-friendly facilities, it's a comfortable spot for families, couples, and solo adventurers alike.
Always Expanding – Even More to Explore
The outlet continues to grow, with new stores opening in 2023 that bring even more variety and excitement. Whether you're shopping for deals, relaxing in nature, or indulging in delicious food, Gotemba Premium Outlets offers a complete experience.
In this guide, we’ll show you the best ways to enjoy your visit, including the latest updates, top stores, travel tips, and more.
- Shop luxury and casual brands at discounted prices
- Enjoy stunning Mt. Fuji views while you stroll
- Dine on international cuisine in the gourmet zone
- Access easily from Tokyo, Hakone, or Mt. Fuji area
- Relax in nature with resort-like vibes
Gotemba Premium Outlets has something for everyone!
Gotemba Premium Outlets Opening Hours: When to Visit
Seasonal Operating Hours
Gotemba Premium Outlets operates on a seasonal schedule:
- March to November: 10:00 AM – 8:00 PM
- December to February: 10:00 AM – 7:00 PM
- Closed: Once a year on the 3rd Thursday of February
Important Notes Before You Go
Please note that opening hours may change due to weather or special events, especially during the winter season.
We recommend checking the official Gotemba Premium Outlets website for the latest updates on business hours before your visit.
Also, some individual stores may have different hours, so if you’re looking for a specific shop or restaurant, it’s best to confirm in advance.
How to Get to Gotemba Premium Outlets: Transportation Guide
By Train
The nearest station is Gotemba Station on the JR Gotemba Line. From there, free shuttle buses run frequently to the outlet, making it a convenient choice for train travelers.
If you're coming via the Shinkansen (bullet train), you can transfer to a bus from Mishima Station, both offering access to Gotemba.
By Direct Highway Bus
Several highway buses run directly to Gotemba Premium Outlets from major cities like Tokyo, Shinjuku, and Yokohama. These buses are a cost-effective and comfortable way to reach the outlet without transfers.
For schedules and ticket information, check the official Gotemba Premium Outlets website.
By Car
Gotemba Premium Outlets is located just a few minutes from the Gotemba Interchange on the Tomei Expressway or the Chuo Expressway. It’s an easy drive from Tokyo and surrounding areas.
The outlet offers ample parking space, making it ideal for families or groups traveling by car.
| Gotemba Outlet Parking Guide |
Join a Bus Tour for a Full-Day Adventure
Want to combine outlet shopping with stunning views of Mt. Fuji? Consider joining a guided bus tour that includes both Gotemba Premium Outlets and nearby scenic spots.
These tours offer a great balance of shopping and sightseeing—perfect for travelers looking to make the most of a single day in the area.
- Free shuttle buses from Gotemba Station
- Direct buses from Tokyo, Yokohama, and Shinjuku
- Easy highway access by car
- Convenient bus tours with Mt. Fuji views
What Stores Can You Find at Gotemba Premium Outlets?
From Luxury Labels to Everyday Essentials
Gotemba Premium Outlets features an impressive selection of over 200 stores, offering a wide range of Japanese and international brands. Whether you're looking for premium fashion, casual wear, lifestyle goods, or sports gear, there’s something for every shopper.
Here are just a few examples of what you’ll find:
- Luxury brands: Dunhill, Coach, Furla, Michael Kors
- Casual wear: Levi’s, Gap, Uniqlo
- Kids & baby: Miki HOUSE
- Sports & outdoor: Callaway, Nike, Adidas
- Home & lifestyle: Muji, Francfranc
Dining Options for Every Taste
Gotemba Premium Outlets is also a great destination for food lovers. You’ll find a variety of restaurants and cafés serving everything from Japanese cuisine and Italian to Asian fusion and French dishes.
There’s also a convenient food court with plenty of casual and family-friendly options, as well as snack stands for quick bites on the go.
- Over 40 dining spots including restaurants, cafés, and food stalls
- Japanese, Western, and Asian cuisines available
- Perfect for a break between shopping sessions
Plan Your Shopping Adventure
To explore the full list of stores and eateries, check out the official directory here:
Gotemba Premium Outlets Store List
You're sure to discover your favorite brands and maybe even a few new ones! Enjoy your time shopping and dining at Gotemba Premium Outlets to the fullest.
Finding Your Way: Gotemba Outlet Zones & Store Numbers
Understanding the Three Shopping Zones
Gotemba Premium Outlets is divided into three main areas:
- West Zone:
Home to many luxury brands and designer labels - East Zone:
Features a variety of lifestyle shops and casual fashion - Hill Side:
A newer area with a mix of high-end, boutique, and family-friendly stores
区画とエリア早見表(Parcel and Area Table)
| Section | Area | Location within the area |
|---|---|---|
| 100～ | WEST ZONE | 下(Bottom) |
| 200～ | WEST ZONE | 下(Bottom) |
| 300～ | WEST ZONE | 右下(Bottom right) |
| 400～ | WEST ZONE | 右上(Top right) |
| 500～ | WEST ZONE | 中央下(Bottom center) |
| 600～ | WEST ZONE | 中央上(Top center) |
| 700～ | WEST ZONE | 左上(Top left) |
| 800～ | WEST ZONE | 左上(Top left) |
| 900～ | WEST ZONE | 右上(Top right) |
| 1000～ | WEST ZONE | 右上(Top right) |
| 1100～ | EAST ZONE | 左上(Top left) |
| 1200～ | EAST ZONE | 左上(Top left) |
| 1300～ | EAST ZONE | 中央(center) |
| 1400～ | EAST ZONE | 左下(lower left) |
| 1600～ | EAST ZONE | 左側(left) |
| 2000～ | EAST ZONE | 中央上(Top center) |
| 2100～ | EAST ZONE | 中央(center) |
| 2200～ | EAST ZONE | 右側(right) |
| 2300～ | EAST ZONE | 中央右(Center right) |
| 2400～ | EAST ZONE | 中央(center) |
| 2600～ | EAST ZONE | 中央下(Bottom center) |
| 2700～ | EAST ZONE | 中央(center) |
| 2800～ | EAST ZONE | 右下(Bottom right) |
| 2900～ | EAST ZONE | 左下(lower left) |
| 3000～ | EAST ZONE | 左下(lower left) |
| 3100～ | WEST ZONE | 下(Bottom) |
| 3200～ | WEST ZONE | 左下(lower left) |
| 3300～ | WEST ZONE | 左下(lower left) |
| 3400～ | HILL SIDE | 左上(Top left) |
| 3500～ | HILL SIDE | 左上(Top left) |
| 3700～ | HILL SIDE | 左上(Top left) |
| 3800～ | HILL SIDE | 右上(Top right) |
| 3900～ | HILL SIDE | 右上(Top right) |
| 4000～ | HILL SIDE | 左下(lower left) |
| 4100～ | HILL SIDE | 左下(lower left) |
| 4200～ | HILL SIDE | 右下(Bottom right) |
| 4300～ | HILL SIDE | 右上(Top right) |
| 4400～ | HILL SIDE | 左下(lower left) |
| 4500～ | HILL SIDE | 下側(Bottom) |
Shopping with Your Pet at Gotemba Premium Outlets
A Pet-Friendly Outlet Experience
Gotemba Premium Outlets is a pet-friendly destination, making it possible to enjoy shopping with your furry companion! While not all stores allow pets inside, many areas and select shops welcome pets—especially when they are properly leashed or carried.
Strolling through the scenic, open-air outlet with your pet can be a relaxing and enjoyable experience for both of you.
Pet Etiquette and Rules to Keep in Mind
To ensure everyone enjoys their visit, pet owners are kindly asked to follow a few basic rules:
- Use a pet carrier or stroller with a secure lid if entering stores with your pet
- Keep your pet on a short leash at all times
- Clean up after your pet and dispose of waste properly
- Check for pet-friendly store stickers at entrances before entering
Guide dogs, service dogs, and hearing dogs are welcome in all stores without restrictions.
Additional Tips for Pet Owners
Please refrain from tying pets to fences or posts unattended. Some areas may offer leash hooks, but always check the rules posted at each spot.
For the most up-to-date information on pet-friendly areas and facilities, visit the official Gotemba Premium Outlets website.
With proper care and consideration, you and your pet can enjoy a wonderful day of shopping together!
Can You Use Credit Cards and Mobile Payments at Gotemba?
Wide Range of Payment Options
Yes! Gotemba Premium Outlets supports a variety of payment methods, including credit cards, e-money, and barcode-based mobile payments.
This makes shopping convenient for both locals and international visitors, and you can even collect points with your preferred payment system.
Please note that available payment methods may vary by store, so it’s a good idea to check at the entrance or ask staff if unsure.
Accepted Payment Methods
- Credit Cards:
Visa, Mastercard, JCB, American Express, DISCOVER, Diners Club - Gift Cards: J
CB Gift Card, VJA Gift Card, Mitsubishi UFJ NICOS Gift Card, UC Gift Card - Electronic Money:
Transit IC cards (excluding PiTaPa), iD, QUICPay+, Rakuten Edy, WAON, nanaco - QR/Barcode Payments:
PayPay, d-Barai, Rakuten Pay, au PAY, Merpay, Smart Code, Alipay, WeChat Pay
Whatever your preferred method, chances are it’s accepted here—just one more reason why shopping at Gotemba is stress-free and enjoyable!
Relax and Recharge in a Hot Spring with a View: “Konohana no Yu”
Unwind After Shopping in a Soothing Onsen
After a full day of shopping at Gotemba Premium Outlets, there’s no better way to relax than with a visit to Konohana no Yu, a nearby hot spring (onsen) facility.
This beautiful spa offers natural hot spring baths fed by a genuine geothermal source, allowing guests to soak in warm, mineral-rich water while enjoying an unforgettable view of Mt. Fuji.
An Outdoor Bath Like No Other
The highlight of Konohana no Yu is its open-air bath (rotenburo), where you can relax under the sky and gaze directly at Mt. Fuji. The view is like a painting—peaceful, majestic, and uniquely Japanese.
Inside the facility, you’ll also find relaxation lounges, massage services, and a traditional restaurant, making it a perfect stop for unwinding before heading home or back to your hotel.
- Natural hot spring with Mt. Fuji views
- Open-air baths and indoor soaking options
- On-site dining and relaxation spaces
- Perfect after a day of shopping
Give your body and mind a break—don’t miss this serene hot spring escape!
| Konohana no Yu： |
Explore More After Shopping: Gotemba Tourist Information Center
Make the Most of Your Trip to Gotemba
Gotemba isn’t just about great shopping—it's also a gateway to incredible sightseeing experiences. From majestic Mt. Fuji views and natural hot springs to lush countryside landscapes, this area is full of scenic and cultural gems waiting to be discovered.
If you're planning to explore beyond the outlet mall, your first stop should be the Gotemba Tourist Information Center. Located conveniently nearby, this is the perfect place to gather tips on local attractions, hidden gems, food spots, and seasonal events.
Helpful Maps, Pamphlets, and Local Advice
The tourist center provides free maps, brochures, and local guides to help you find spots that match your interests. Whether you're into nature, culture, or gourmet food, their staff will point you in the right direction.
- Get information on Mt. Fuji viewpoints and hiking trails
- Find onsen (hot springs) and local dining recommendations
- Learn about seasonal events and local festivals
After shopping, take time to explore the unique charm of Gotemba—it might just become the highlight of your trip!
Gotemba Premium Outlets: Frequently Asked Questions
Is Gotemba really the biggest outlet mall in Japan?
Yes, that’s true! Gotemba Premium Outlets is Japan’s largest outlet mall in terms of both size and number of stores. With over 300 shops, it offers everything from luxury brands to family dining and attractions for kids. The breathtaking view of Mt. Fuji from the vast property is also a key highlight.
Where can I smoke? (Smoking areas)
There are 7 designated smoking areas located across the outlet. For health and safety, please use only the designated zones.
- WEST ZONE:
Near Parking P2, near the bus terminal - EAST ZONE:
Near the food court (FOOD BAZAAR), Parking P5, Parking P7 entrance - HILL SIDE:
Behind Seiko near the Hillside Bridge, near the terrace and Sawayaka restaurant
Note: Smoking outside these areas is prohibited.
| Gotemba Outletsmoking areas |
Where are the coin lockers?
Coin lockers are available in each of the three zones, making it easy to store your belongings while you shop.
For details: Coin Locker Info
| Gotemba Outlet the coin locker |
Where can I find ATMs?
Gotemba Premium Outlets has 8 ATMs spread across all zones. Whether you need cash for food, shopping, or unexpected expenses, you’ll always find one nearby.
- 2 ATMs in each zone (WEST, EAST, HILL SIDE)
- Check each ATM for accepted cards and service fees
Travel tip: While most stores accept cards and mobile payments, it’s always handy to have some cash just in case!
| Gotemba Outlet ATM |
| ATM詳細記事で確認： |
Plan Your Perfect Day at Gotemba Premium Outlets
Shop, Dine, Relax—and Discover More
Gotemba Premium Outlets is more than just a shopping center—it's a complete experience. From browsing over 300 top brands to soaking in a hot spring with Mt. Fuji views, it's easy to see why this is Japan’s top outlet destination and a perfect day trip from Tokyo.
With easy access by train, bus, or car, a wide range of stores, dining options, pet-friendly facilities, and thoughtful services like lockers, smoking areas, and ATMs, everything you need is right here.
Don’t forget to explore local attractions using the Gotemba Tourist Information Center, and consider ending your day with a soothing visit to Konohana no Yu for the ultimate relaxation.
- Japan’s largest outlet mall with Mt. Fuji views
- Convenient transport from Tokyo and beyond
- Family, pet, and tourist-friendly services
- Dining, hot springs, and local sightseeing all nearby
Whether it’s your first time or your tenth, Gotemba Premium Outlets always offers something new to enjoy. Happy shopping!
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