Gotemba Premium Outlets is massive — over 300 stores spread across three separate zones. If you're here specifically for shoes, that's both exciting and a little overwhelming. On a recent visit I opened the floor map and counted 17 dedicated shoe stores alone, ranging from Manolo Blahnik and J.M.Weston all the way to Onitsuka Tiger and UGG. The categories don't even overlap — luxury boutiques sit in WEST ZONE and HILL SIDE while the casual brands cluster in EAST ZONE, so without a plan you'll burn energy just navigating between them.
I've put together this guide to make that easier. All 17 stores are organized into four categories — Luxury, Classic & Formal, Daily Fashion, and Casual — with zone numbers, phone contacts, and the kind of tips that save you time on the day.
All 17 Shoe Stores at a Glance
Jump to the category that matches what you're looking for. Zone numbers in each section pair with the floor map guide — check that first if it's your first time at the outlet.
Quick tip: WEST ZONE, EAST ZONE, and HILL SIDE are not adjacent. Plan your route before you start walking.
| Category | Store | What It's Known For |
|---|---|---|
| Luxury | Manolo Blahnik | Sculptural heels and precision lasts from the world's most celebrated shoe designer |
| Santoni | Hand-dyed Italian leather with gradient finishes unlike anything else in the outlet | |
| Tod's | Classic driving shoes and leather bags from an iconic Italian brand | |
| J.M.Weston | 120+ year-old French shoemaker; the #180 loafer has a cult following | |
| Christian Louboutin | The red sole — instantly recognizable from across the room | |
| Roger Vivier | Art-level design from a legendary French luxury house | |
| Sergio Rossi | Italian-made heels engineered to stay comfortable for hours | |
| Classic & Formal | Regal | Japan's top business shoe brand; strong men's dress shoe selection |
| Ginza Kanematsu | Refined women's shoes and bags; wide size range from 21.5 to 25 cm | |
| Scotch Grain | Goodyear welt construction, resoleable, made in Japan | |
| Daily Fashion | Diana | Women's shoes and bags; includes WELLFIT comfort line and +diana casual range |
| Casual | Hawkins | British brand; affordable everyday shoes from casual to business |
| Cole Haan | American lifestyle brand; strong business-casual crossover appeal | |
| Camper | Spanish brand with 135+ years of heritage and unmistakably unique design | |
| Ecco | Scandinavian comfort; the pick when your feet need relief mid-visit | |
| Onitsuka Tiger | Heritage Japanese sportswear brand; a favorite with international shoppers | |
| UGG | Classic sheepskin boots plus apparel — a full outfit in one stop |
Luxury Shoes
Seven high-end brands, most of them with their roots in Italy or France. If you've been waiting for the right moment to buy into one of these names, outlet pricing here can be genuinely persuasive — discounts of 30–50% aren't unusual. For the full picture on luxury shopping at the outlet, the luxury brand guide covers all 26 high-end stores.
Manolo Blahnik
Walk into Manolo Blahnik and the shoes do the talking before you even approach the shelves. The lasts are carved with a precision that gives the toe-box a shape you won't find elsewhere, and the heel profiles are genuinely sculptural. It's one of those stores where you pick up a pump, feel how light it is, and then check the price — which, at outlet, is still a serious purchase, but far more reachable than the flagship.
| Info | Details |
|---|---|
| Brand | Manolo Blahnik |
| Zone | WEST ZONE 3200 |
| Phone | 0550-70-4550 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Santoni
Founded in Italy's Marche region in 1975, Santoni's signature is hand-applied dye work that creates color gradients no other brand replicates. The leather has a glow to it — even sitting on the shelf, these shoes look like they belong in a glass case. 
The clientele skews heavily male, which makes sense: Santoni's range runs from sharp derbies to relaxed loafers, all with that same obsessive finishing. It's in HILL SIDE, a walk from the main zones, but absolutely worth the detour.
| Info | Details |
|---|---|
| Brand | Santoni |
| Zone | HILL SIDE 4510 |
| Phone | 0550-83-7818 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Tod's
Tod's is one of those rare stores where you can split up with your travel partner — one person browses shoes, the other goes straight for the bags, and you meet at the register. The driving shoe is the icon here: rows of rubber pebbles across the sole, lighter than you'd expect, and with a break-in period that's basically nonexistent. EAST ZONE location makes it one of the more convenient luxury stops to work into your route.
| Info | Details |
|---|---|
| Brand | Tod's |
| Zone | EAST ZONE 2410 |
| Phone | 0550-70-1334 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
J.M.Weston
Over 120 years of French shoemaking, and the #180 Signature Loafer is still the reason most people walk in. Fair warning: these shoes take time to mold to your foot, and early wears can feel stiff. What happens after that break-in period, though, is the reason people come back year after year. I've met customers who call this store their annual pilgrimage. Check stock ahead by phone if you have a specific model or size in mind — inventory rotates.
| Info | Details |
|---|---|
| Brand | J.M.Weston |
| Zone | HILL SIDE 4535 |
| Phone | 0550-70-7025 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Christian Louboutin
The red sole is the whole story, and it's visible from halfway down the aisle. Founded in Paris in 1991, Louboutin now operates 150+ stores globally, and this outlet location carries shoes, bags, and small leather goods. Even at outlet pricing these are investment pieces, but if this is the brand you've been waiting to try, Gotemba is where the math finally works in your favor.
| Info | Details |
|---|---|
| Brand | Christian Louboutin |
| Zone | 3340 |
| Phone | 0550-82-3001 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Roger Vivier
Roger Vivier isn't just a shoe brand — it's closer to wearable sculpture. Since creative director Gherardo Felloni joined, the collections have pushed into genuinely art-adjacent territory: buckle details, unusual heel geometries, and color combinations that make you stop and look twice. If you want shoes that start conversations, this is your store.
| Info | Details |
|---|---|
| Brand | Roger Vivier |
| Zone | 640 |
| Phone | 0550-84-1390 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Sergio Rossi
Founded in 1951, Sergio Rossi manufactures every shoe in its own factory — and it shows. High heels that are actually comfortable for extended wear isn't a claim most brands can back up, but here it's a consistent thread through customer reviews. The craftsmanship at this price point (outlet discounts included) represents strong value for what you're getting.
| Info | Details |
|---|---|
| Brand | Sergio Rossi |
| Zone | HILL SIDE 4530 |
| Phone | 0550-88-8225 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
📍 See all 26 luxury brand stores at Gotemba Outlet
Classic & Formal Shoes
Three brands that nail the work-and-occasion category, all with strong ties to Japanese fit and sizing standards. If you need shoes that'll last a decade and look great doing it, start here.
Regal
Japan's leading business shoe brand, and the Gotemba outlet store is particularly well-stocked on men's dress shoes. Classic straight-tip oxfords at outlet prices are the main draw — the kind of shoe that holds up for years with proper care. Staff are knowledgeable and happy to walk you through construction details if you ask.
| Info | Details |
|---|---|
| Brand | Regal |
| Zone | EAST ZONE 2705 |
| Phone | 0550-84-6800 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
Ginza Kanematsu
Refined women's shoes and bags with a quietly elegant aesthetic — think polished pumps and clean slingbacks rather than anything flashy. Size range runs from 21.5 cm to 25 cm, which covers sizes that are genuinely hard to find at most Japanese shoe stores. If you wear a smaller or larger size, this is worth a dedicated stop.
| Info | Details |
|---|---|
| Brand | Ginza Kanematsu |
| Zone | WEST ZONE 925 |
| Phone | 0550-84-7507 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
Scotch Grain
Made in Japan, built to last. Scotch Grain uses Goodyear welt construction across its range, which means the soles can be replaced rather than thrown away — these are shoes you're buying for the decade, not the season. Premium leathers sourced from around the world, crafted in Japan, at outlet prices: it's a strong proposition for anyone serious about footwear.
| Info | Details |
|---|---|
| Brand | Scotch Grain |
| Zone | 3375 |
| Phone | 0550-81-5256 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
Daily Fashion Shoes
Diana
Diana is a women's shoe and bag brand with a clean, put-together aesthetic. Beyond the core Diana collection, the store carries WELLFIT — a line built specifically around all-day comfort — and +diana for more casual everyday wear. It's rare to find one brand that covers formal, comfortable, and casual all under one roof, which makes Diana genuinely useful if you're trying to minimize the number of stores you visit.
| Info | Details |
|---|---|
| Brand | Diana |
| Zone | WEST ZONE 580 |
| Phone | 0550-84-7533 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
Casual Shoes
Six brands that cover everything from weekend sneakers to comfortable walking shoes. Nike and Adidas are covered separately in the sports brand guides — the stores here are specifically footwear-first lifestyle brands. If your feet are tired mid-visit, Ecco is particularly worth a detour.
Hawkins
British-born brand that does casual shoes at accessible prices. The range spans outdoor-influenced styles, town casual, and basic business shoes for both men and women. If you need multiple pairs of everyday shoes without spending a lot per pair, Hawkins is efficient — good variety, reasonable prices, no drama.
| Info | Details |
|---|---|
| Brand | Hawkins |
| Zone | 2615 |
| Phone | 0550-70-1316 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Cole Haan
American lifestyle brand that's found a very specific niche: smart-casual shoes that hold up in a business meeting and then again at dinner. The store carries footwear, bags, and outerwear for both men and women. If your travel wardrobe needs one versatile shoe that handles most situations, this is a strong candidate.
| Info | Details |
|---|---|
| Brand | Cole Haan |
| Zone | EAST ZONE 1640 |
| Phone | 0550-81-6053 |
| Category | Shoes, Bags & Leather Goods |
| Links | Outlet store page ／ Official site |
Camper
Spanish brand, founded in 1975, with 135+ years of Mallorcan shoemaking heritage behind it. What sets Camper apart isn't one signature style — it's the consistent sense that nobody else would have made these shoes. Unusual color combinations, rounded toe shapes, and textures that lean playful without being loud. If you hate blending in, this is your store.
| Info | Details |
|---|---|
| Brand | Camper |
| Zone | EAST ZONE 2155 |
| Phone | 0550-70-1679 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
Ecco
Scandinavian comfort brand, and genuinely useful to know about when you're at Gotemba — because this outlet involves a lot of walking. Simple designs that don't date, and a comfort profile that holds up across a full day on your feet. The outlet draws its share of visitors who weren't planning to buy shoes and end up at Ecco after three hours of walking. Don't rule it out.
| Info | Details |
|---|---|
| Brand | Ecco |
| Zone | EAST ZONE 1670 |
| Phone | 0550-70-1217 |
| Category | Shoes, Kids' Items |
| Links | Outlet store page ／ Official site |
Onitsuka Tiger
One of the most-visited stores among international shoppers at Gotemba — and for good reason. Onitsuka Tiger's heritage silhouettes updated with current colorways hit exactly the right note for people who want something with Japanese roots and global streetwear credibility. The store carries shoes, apparel, and bags, so it's easy to put together a full look here. Expect it to be busy on weekends.
| Info | Details |
|---|---|
| Brand | Onitsuka Tiger |
| Zone | HILL SIDE 4250 |
| Phone | 0550-88-8056 |
| Category | Shoes |
| Links | Outlet store page ／ Official site |
UGG
Southern California lifestyle brand built on sheepskin, and the classic boot is in stock year-round here — not just in fall and winter. The store carries apparel and accessories alongside the footwear, so you can walk out with a full outfit if you want. During peak autumn weekends the UGG store gets crowded fast, so plan to visit early in the day.
| Info | Details |
|---|---|
| Brand | UGG |
| Zone | WEST ZONE 3360 |
| Phone | 0550-70-9791 |
| Category | Shoes, Kids' Items |
| Links | Outlet store page ／ Official site |
📍 Check the floor map to plan your route between zones
Visitor Reviews: What Shoppers Say
Here's what international visitors and regulars have to say about shoe shopping at Gotemba Outlet.
Santoni was my whole reason for coming. Found a pair with over 40% off retail — the hand-dyed gradient on the leather is something you really have to see in person. HILL SIDE takes a bit of a walk to reach, but it's absolutely worth it. I've already planned my next visit.
Picked up Scotch Grain dress shoes for work. Goodyear welt construction at this price is genuinely impressive — and the staff explained the entire manufacturing process without being asked. Came for one pair, left with a solid understanding of what makes a good shoe.
Came for UGG boots and ended up buying Onitsuka Tiger too. The two stores are in different zones, so the floor map is essential — we would have missed Onitsuka Tiger entirely if we hadn't checked it. Set aside a full day; you can't rush this place.
J.M.Weston is my annual stop. Stock varies a lot by season, so I always call ahead to check if my size and model are available before making the trip. This visit I found a special-edition colorway of the #180 loafer — worth every yen.
Ecco was the surprise hit of our trip. We were mainly shopping for the kids, but my wife and I both ended up buying pairs for ourselves. The comfort is real — we walked for six hours and nobody complained about their feet. Prices were also better than expected at outlet.
If you have multiple stores on your list, the distances between HILL SIDE, WEST ZONE, and EAST ZONE will wear you out — especially in winter. I underestimated it. Leave your bags in a coin locker before you start, or you'll regret it by the afternoon.
→ Coin locker locations with photos: Gotemba Outlet Coin Locker Guide
Luxury shoe brands sometimes have limited size stock. I went to Manolo Blahnik and my size wasn't available that day. Popular sizes move fast on weekends. Either call ahead, visit on a weekday, or go right when the outlet opens at 10am.
→ Sale periods often come with fresh stock arrivals. Check the sale guide for timing — visiting just after a sale starts can mean better inventory.
Summary: How to Work Through 17 Shoe Stores Without Burning Out
- Narrow your list before you arrive — 17 stores across 3 zones is more than one visit can reasonably cover without a plan
- Check the floor map first: WEST ZONE, EAST ZONE, and HILL SIDE are not connected — build your route around zone groupings, not brand alphabetical order
- For luxury brands, call ahead about size availability — popular sizes sell out fast, especially on weekends and during sale periods
- Use the coin lockers early — shopping bags get heavy, and you won't want to try on shoes carrying everything you've already bought
- If bags or high-end fashion are also on your list, read through those guides before your visit so you can plan zone crossings efficiently
Zone numbers and phone contacts for every store are listed in each section above — bookmark this page before you go.
16 bag stores by category — luxury, leather goods, and casual. Zone numbers and key picks included.
All 26 high-end stores including Gucci, Prada, Céline, and more. With zone numbers and shopping tips.
Zone-by-zone breakdown with facility locations, parking tips, and the best route for first-time visitors.
When the big sales happen, what discounts to expect, and how to time your visit for the best stock.
Tap a category to see its guides.
🔍 Search Gotemba Outlet guides
