Gotemba Outlet Shake Shack Guide: What to Order and When to Go
You're halfway through a shopping marathon at Gotemba, and your stomach starts making demands. Shake Shack is the answer — the WEST ZONE spot bringing New York's cult burger chain to the foot of Mt. Fuji. When I visited, the lunchtime line snaked well past the entrance, and I remember thinking, "people really do wait for this."
Here's everything you need to know before you go: menu, prices, exact location, and whether you'll need to bring your dog along for the ride.
目次(Table of Contents)
Shake Shack at Gotemba Outlet: The Basics
▲ Juicy Angus beef patty and an ice-cold coffee — the photo alone makes you hungry
Shake Shack started as a single hot dog cart in New York's Madison Square Park back in 2001. The first permanent location opened in 2004, and the brand has been expanding worldwide ever since. It landed in Japan in 2015, starting in Tokyo before spreading nationwide.
What makes the Gotemba location stand out is its modern interior and roomy terrace seating. It sits in the restaurant cluster closest to the P2 parking lot, making it an easy stop mid-shop.
Menu and Prices
Burgers
Every patty is 100% Angus beef, raised without added hormones, and hand-formed to order on the grill. That combination — juicy beef, a slightly sweet potato bun — is exactly why people keep coming back.
| Item | Price (tax excl.) | Price (tax incl.) |
|---|---|---|
| ShackBurger (Single) | ¥890 | ¥979 |
| ShackBurger (Double) | ¥1,240 | ¥1,364 |
| SmokeShack (Single) | ¥1,080 | ¥1,188 |
| SmokeShack (Double) | ¥1,430 | ¥1,573 |
| 'Shroom Burger | ¥1,130 | ¥1,243 |
| Shack Stack | ¥1,480 | ¥1,628 |
| Hamburger (Single) | ¥760 | ¥836 |
| Hamburger (Double) | ¥1,110 | ¥1,221 |
| Hot Dog | ¥630 | ¥693 |
| Cheese Dog | ¥750 | ¥825 |
*Prices as of December 2023. Check the official site for current pricing.
The ShackBurger is the flagship order — cheese, lettuce, tomato, and their signature ShackSauce. Want smoke and heat? Go for the SmokeShack. Skipping meat? The 'Shroom Burger (a crispy portobello stuffed with two melted cheeses) is the move.
Chicken
The chicken is antibiotic-free and fried to order — crispy on the outside, still juicy inside.
| Item | Price (tax excl.) | Price (tax incl.) |
|---|---|---|
| Chick'n Shack | ¥870 | ¥957 |
| Chicken Shack w/ Bacon & Avocado | ¥1,270 | ¥1,397 |
| Chicken Bites (6pc) | ¥650 | ¥715 |
| Chicken Bites (10pc) | ¥850 | ¥935 |
The Chick'n Shack comes with a black-pepper-crusted fillet, crunchy lettuce, tangy pickles, and herb mayo — a lighter option if a burger feels like too much. Chicken Bites come with a choice of BBQ, honey mustard, or cheese sauce, which makes them a hit with kids.
📋 Check the official Shake Shack menu
What It's Actually Like to Eat There
Ordering happens at a tablet kiosk at the counter — there's a language toggle, so switching to English is one tap. Seats fill up fast between noon and 2pm, so getting there by 11am is the move if you want to skip the wait. Show up right at opening and you'll barely wait at all.
I ordered a single ShackBurger. First bite, the juice runs and the sauce's sweetness kicks in right away — genuinely satisfying. Add a side of fries and it's plenty for lunch. Personally, I'd say it's worth every yen.
▲ Self-order kiosks with an English language option
▲ Warm wood interior; the terrace seating is wide open and breezy
Visitor Reviews
Here's what other visitors had to say — the good and the not-so-good.
We'd been to Shake Shack back home plenty of times, but eating one with Mt. Fuji in the background hit different. My kids didn't even notice the mountain — they were too busy fighting over the fries.
Got the terrace seats on a clear morning and honestly the view alone was worth the trip. The burger held up too — better than the ones we've had in Australia, if I'm being honest.
I stop here every single time I'm at Gotemba now. The SmokeShack's smoky flavor is what gets me — I can't go back to a regular burger after that one.
There's a Shake Shack in Taipei too, but the Gotemba location felt cleaner and calmer. That Mt. Fuji view from the terrace is something you just can't get back home.
Brought my dog along and sat on the terrace — no issues at all. Staff were relaxed about it as long as she stayed on her leash and out of the walkway.
Went on a weekend around lunchtime and it took about 20 minutes just to find a seat. When the whole outlet mall is packed, you can end up holding your tray with nowhere to sit.
💡 Local Tip
Aim to arrive between 11:00 and 11:30am on weekends — you'll beat the lunch rush by ordering just before it hits. The terrace has plenty of seating, so it's usually easy to grab a table on a sunny day.
A single burger with a drink and fries pushes past ¥2,000 pretty quickly. Easy to overspend when you're already in shopping mode, so it's worth keeping an eye on the total.
💡 Keep Costs Down
One burger plus a shared large fries hits the sweet spot for value. Chicken Bites are great for sharing too — good portion, easy on the wallet.
🗺️ View Shake Shack on the official outlet site
Access and Store Info
▲ Shake Shack before opening, right in the P2 parking lot cluster of WEST ZONE
| Name | Shake Shack Gotemba Premium Outlets |
| Location | WEST ZONE, Lot 3300 |
| Phone | 0550-70-5272 |
| Hours | Weekdays 10:00 AM–7:00 PM (L.O. 6:45 PM) / Weekends & Holidays 10:00 AM–8:00 PM (L.O. 7:45 PM) |
| Takeout | Same hours as dine-in |
| Pets | Allowed on the terrace only |
| Official Site | Shake Shack Gotemba page |
Frequently Asked Questions
Where is Shake Shack inside Gotemba Premium Outlets?
It's in WEST ZONE, Lot 3300, right next to the P2 parking lot — one of the closest restaurants if you park there. From P2, it's about a 1–2 minute walk.
When did Shake Shack open at Gotemba?
Shake Shack first arrived in Japan in 2015, opening in Tokyo's Gaienmae. The exact opening date for the Gotemba location is still being confirmed — it's believed to have opened in the early 2020s. Check the official site for the latest details.
Is Shake Shack Gotemba pet-friendly?
Pets are welcome on the terrace only — not inside the dining room. Keep your dog leashed and out of the walkway.
Do I need a reservation or ticket?
No reservations and no ticket system — it's walk-in, order-at-the-kiosk only. If you want to avoid the crowd, aim for 11am or after 2pm.
Does the Gotemba location offer takeout?
Yes, takeout runs during the same hours as dine-in. During busy periods, expect a short wait even for takeout orders. There are benches and open plaza space nearby if you'd rather eat outside.
Summary: What to Order at Shake Shack Gotemba
- Located in WEST ZONE, Lot 3300 — the closest restaurant to P2 parking
- Signature order is the ShackBurger (from ¥979 tax incl.); go double if you're hungry
- Want heat? Try the SmokeShack. Going meatless? Order the 'Shroom Burger
- Terrace seating is pet-friendly, with Mt. Fuji visible on a clear day
- No reservations needed — arrive by 11am to beat the lunch rush
- Takeout available if you'd rather eat on the go around the mall
If you're after a burger that actually delivers on volume, this is one of the first places to put on your list at Gotemba. The Angus beef patty holds its own, and the payoff after a long walk around the outlets is real. Whether you're fueling up before shopping or refueling mid-afternoon, it's worth building into your WEST ZONE route.
🍔 See Shake Shack Gotemba details on the official site
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Eight standout dishes from the Food Bazaar food court, plus seating tips and a map of where to find them.
List of Restaurants at Gotemba Premium Outlets
Click a restaurant name to view full details.
EAST ZONEEast Zone Restaurants ›
| Restaurant Name | Cuisine | Location |
|---|---|---|
| Atami Osakana Syokudou | Seafood | EAST 2065 |
| Benitora Shaochi Ten | Chinese | EAST Kiosk7 |
| Trattoria Tavola | Italian | EAST 2200 |
| Godiva | Chocolate · Café | EAST 2305 |
| Godiva Chocolixer | Drinks · Ice Cream | EAST Kiosk5 |
| Philly's | Philly Cheesesteak | EAST Kiosk14 |
| Starbucks | Café | EAST 2920 |
| Tully's Coffee (East) | Café | EAST 2395 |
| Gong Cha | Drinks | EAST Kiosk12 |
| Lemonade by Lemonica | Lemonade | EAST Kiosk8 |
| 18 1/2 Steakhouse Closed | Steak | EAST 2060 |
WEST ZONEWest Zone Restaurants ›
| Restaurant Name | Cuisine | Location |
|---|---|---|
| Shake Shack Popular | Burgers | WEST 3300 |
| Benitora Kitchen | Chinese | WEST 1200 |
| Idebok | Udon | WEST Kiosk2 |
| Gelato Pique Cafe | Gelato | WEST Kiosk10 |
| Fauchon | French · Bakery | WEST 630 |
| Crazy Crepes | Crepes | WEST Kiosk3 |
| Cosmekitchen Village | Crepes | WEST Kiosk3 |
| Tully's Coffee (West Kiosk) | Café | WEST Kiosk11 |
| Fresh Juice Bar Karin | Drinks | WEST Kiosk9 |
HILL SIDEHill Side Restaurants ›
| Restaurant Name | Cuisine | Location |
|---|---|---|
| Sawayaka Popular | Burgers | HILL 4400 |
| Uogashi | Sushi | HILL 4000 |
| Tamura Ginkatsutei | Tonkatsu | HILL 3800 |
| Salon Ginza Sabou Komeshokudo | Japanese Cuisine | HILL 3600 |
| Hyorokutei | Japanese Cuisine | HILL 4300 |
| Fun Fun Yumcha | Chinese | HILL 4100 |
| Pierre Marcolini | Chocolate · Desserts | HILL 4850 |
| Ladurée | Pastries | HILL 4700 |
| Eggs 'n Things Coffee | Café | HILL 3850 |
| Pacific Cafe | Café | HILL 4900 |
| Tully's Coffee & Tea (Hill Side) | Café | HILL 4350 |
ITADAKI TERRACEItadaki Terrace ›
A secondary food court located on the Hill Side
| Restaurant Name | Cuisine | Location |
|---|---|---|
| Wood Burning Steak | Steak · Grilled | HILL 4470 |
| Shizuoka Gotouchi Gourmet Express | Local Specialties | HILL 4470 |
| Fujiyama Saryou | Soba · Udon | HILL 4470 |
| Nihonbashi Menya Maishi | Ramen · Japanese | HILL 4470 |
| San Grams Green Tea | Café · Japanese Tea | HILL 4470 |
