Gotemba Premium Outlets is massive — and that's not an exaggeration. With around 300 shops spread across three distinct zones, it's the kind of place where you can easily spend an hour walking in the wrong direction without realizing it.
I've been here more times than I can count, and my first visit was a mess. I missed the Sawayaka queue window, wandered past the same Gucci store three times, and ended up eating at the food court by default because I had no idea where the sit-down restaurants were. All of it was completely avoidable.
This guide puts every map you need in one place — luxury brand zones, restaurants, parking lots, ATMs, coin lockers, smoking areas, and free Wi-Fi spots — plus how to actually get there and what's worth buying. Spend five minutes with this before you go, and your day will run a lot smoother.
Quick Facts: Gotemba Premium Outlets
WEST ZONE · EAST ZONE · HILL SIDE — each with its own character and brand mix.
What Is Gotemba Premium Outlets?
Gotemba Premium Outlets is one of Japan's largest outlet malls, located in Gotemba City, Shizuoka Prefecture, at the base of Mt. Fuji. Around 300 stores — from Gucci and Prada to Nike and Lego — are spread across three zones, and on a clear day you can see Mt. Fuji from parts of the property.
| Address | 1312 Fukazawa, Gotemba, Shizuoka 412-0023, Japan |
| Hours | 10:00 AM–8:00 PM (March–November) · 10:00 AM–7:00 PM (December–February) |
| Nearest landmark | ~2 km from Gotemba Interchange on the Tomei Expressway |
Hours can shift around holidays and sale events — always double-check the official site before you head out.
Location & How to Get There (Including Map Code Tips)
Gotemba Premium Outlets sits about 106 km (66 miles) from central Tokyo — roughly 1.5 hours by direct highway bus or car. Here are your three main options:
- By train: Take the JR Gotemba Line to Gotemba Station, then hop on the free shuttle bus — about 15 minutes to the outlet.
- By highway bus: Direct buses run from Shinjuku, Tokyo Station, and Yokohama Station — around 1.5 hours, no transfers.
- By car: Take the Tomei Expressway to Gotemba Interchange (the outlet is about 2 km away), or use Ashigara Smart IC for a quieter approach — about 10 minutes from the exit.
See the full parking and driving guide below for the exact bypass route we use to avoid the entrance traffic.
■ Using a rental car GPS? A note on Map Codes
Japanese car navigation systems often work more reliably with a MapCode or phone number than with a spelled-out English address. [VERIFY MAPCODE — could not confirm the exact code via search; check the official access page before publishing]. If your rental car's GPS supports facility-name search, try entering "御殿場プレミアム・アウトレット" (the Japanese name) or the address above — both work well as fallbacks.
Download the Official Gotemba Outlet PDF Map
The official outlet website offers a downloadable PDF floor map covering all stores and facilities. Save it to your phone before you leave home — there are dead zones inside the property where data can be patchy.
📍 Download the Official PDF Floor Map
The PDF lists all ~300 stores but packs a lot into one page — it's great for an overall picture, but not ideal for quickly spotting a single facility. Use the zone-by-zone maps below for that.
■ Looking for a searchable store list instead of a map?
If you'd rather browse a text list of every brand than read a map, the official brand directory is easier to search by name.
Zone Layout: Understanding How Gotemba Outlet Is Organized
Gotemba Outlet is divided into three zones. Getting this mental map straight before you arrive makes everything else easier — you'll stop doubling back and start making intentional moves.
| Zone | Key Features | Don't Miss |
|---|---|---|
| WEST ZONE | Luxury brands, main entrance area, sit-down restaurants | Gucci, Prada, Celine, Burberry |
| EAST ZONE | Sports, golf, outdoor gear, Food Bazaar food court | Nike, Callaway, The North Face, Food Bazaar |
| HILL SIDE | Connecting zone with mixed brands, kids' area, Sawayaka | Sawayaka (queue early!), children's shops, Lego |
Store block numbers (区画番号) appear on signage throughout the outlet. The PDF map uses these to locate each shop — cross-reference with the zone table above when you're on-site.
What to Buy at Gotemba Outlet (And How Much You'll Save)
With 300 stores, it helps to know where the real savings are before you start walking. Here's the category breakdown:
| Category | Examples | Typical Savings |
|---|---|---|
| Luxury fashion | Gucci, Prada, Celine, Bottega Veneta, Saint Laurent | 20–40% off retail |
| Watches | Tag Heuer, Longines, Breitling, Hamilton, Seiko, Citizen, Casio | 30–40% off retail |
| Jewelry | Swarovski, Pandora, Tasaki, Star Jewelry, Agete | Varies by brand and season |
| Kids' brands | Miki House, Bonpoint, Mezzo Piano, Polo Ralph Lauren Children | Varies — good for gifts |
| Sports & outdoor | Nike, The North Face, Callaway, Cobra Puma Golf | Deepest discounts during sale periods |
| Character goods | Lego, Pokemon Store, Sanrio | Fixed retail, occasional outlet-exclusive sets |
Watch and jewelry stock is genuine, warrantied product — not seconds or factory rejects. It's overstock, past-season inventory, and pieces made specifically for outlet distribution.
Luxury Brand Map: Where to Find High-End Stores
Inside Chloe — the luxury brand zone has a noticeably quieter, more curated feel than the rest of the outlet.
Over 20 luxury brands are spread across two main clusters — one centered near the WEST ZONE entrance, and another further in toward HILL SIDE. The good news: once you spot one luxury store, the others are usually nearby.
On weekends and holidays, expect queues at popular labels like Gucci and Prada — sometimes 30 minutes or more. Head to your top-priority shop the moment the outlet opens at 10:00 AM.
Prices here run roughly 20–40% below department store retail. Items marked "outlet exclusive" were made specifically for this channel — not leftovers from main-line collections.
Want the full rundown on every luxury brand at Gotemba — photos, key items, and insider tips?
Restaurant Map: Dining Locations Across All Zones
There are 30+ dining options spread across the outlet — from quick counter service to full sit-down meals. Two spots require advance planning before anything else:
- Sawayaka (HILL SIDE) — the most popular restaurant on-site. Grab a numbered ticket the moment you arrive — ticketing opens at 9:00 AM. Based on a year of tracked ticket data, Saturday and Sunday waits regularly run 5–8 hours, not just 2–3 — Thursday is consistently the shortest wait on weekdays. See the full wait-time data and ticket strategy ›
- Food Bazaar (EAST ZONE) — the main food court with 8 stalls. Best for a fast, flexible lunch. Gets crowded 12:00–13:30.
If you're aiming for a sit-down lunch, either arrive before 11:30 or plan to eat after 14:00 to dodge the worst of the crowds.
Detailed reviews of all 30+ restaurants, plus the full food court guide:
Parking Map: How to Arrive Without the Stress
There are 4 adjacent parking lots — P2, P4, P5, and P7. Here's the quick version: aim for P7. It serves both the EAST ZONE and HILL SIDE, tends to be less congested than P2, and has plenty of capacity.
All parking at Gotemba Outlet is completely free — there's no time limit and no payment machines at any entrance. Note: policies can change, so check the official site before your visit.
Overview of all parking areas around Gotemba Premium Outlets. Map based on the official outlet layout.
■ Traffic Tip: Avoid the P2 Bottleneck
The P2 entrance backs up badly on busy days, since it's the one most GPS apps route you to by default. Take the blue-arrow bypass route toward P5 or P7 instead — it can save you 20–30 minutes on peak weekends.
Full parking guide with hidden spots and traffic patterns by time of day:
Smoking Area Map: All 7 Designated Spots
Smoking is only permitted in the 7 designated areas — one in each main zone plus additional spots near parking entrances. The outlet is entirely smoke-free outside these zones. You can buy cigarettes at the Seven-Eleven inside the outlet.
Photos and detailed descriptions of all 7 smoking areas:
Free Wi-Fi Map: Stay Connected Throughout the Outlet
Free Wi-Fi access points are distributed across all zones. Connect under the network name listed at each access point. It's particularly useful for pulling up the map PDF, translating product tags, or checking prices mid-shopping. Signal can be weaker in the HILL SIDE zone, so download what you need before you leave the main zones.
Coin Locker Map: Drop Your Bags and Shop Light
There's one coin locker station in each of the three zones — WEST, EAST, and HILL SIDE. The smart move is to stash your bags mid-visit once they start piling up, then continue shopping hands-free. Lockers fill up fast on busy weekends, so grab one before lunch rather than after.
Sizes, prices, and photos of all 3 coin locker stations:
ATM Map: Where to Get Cash Inside the Outlet
Eight ATMs are located throughout the outlet — more than most shopping complexes in Japan. That said, don't assume every store takes cards. Several smaller boutiques and food vendors are still cash-only, so pulling out some yen on arrival is a smart habit. International cards (Visa, Mastercard, Maestro) work at Seven Bank ATMs — look for the English-language interface option.
Photos and details on all 8 ATM locations, including which accept international cards:
Visitor Reviews: What Shoppers Say About Getting Around
I had no idea how big this place was until I got there. I'd looked at the PDF map beforehand but still felt lost in the first 30 minutes. Once I got my bearings on the three zones, everything clicked. The luxury brands really are clustered together — once you find one, the others are right there. Would have saved a lot of walking if I'd studied this guide before arriving.
We pre-planned our route by zone — luxury first in WEST, then lunch at Food Bazaar, then sports brands in EAST on the way back to the car. That structure made the whole day feel manageable instead of chaotic. The Mt. Fuji views from the EAST ZONE were an unexpected bonus too. Highly recommend doing some map homework beforehand.
Knowing where the coin lockers were ahead of time was a huge help. We dropped our bags in the WEST ZONE locker around midday and kept shopping hands-free for the rest of the afternoon. With two young kids, that kind of logistical prep makes or breaks the day. The kids' area in HILL SIDE was easy to find once we knew which zone to aim for.
Really glad I read about the ATMs before going. A couple of the sportswear stores I wanted were cash-only — would have been a frustrating situation if I hadn't known to get cash on arrival. The Seven Bank ATMs have a clear English interface. Took less than two minutes.
The golf shops are all clustered in the EAST ZONE, which made it really easy to comparison shop without backtracking. Callaway, TaylorMade, Cobra Puma Golf — all within a few minutes of each other. The zone map made it obvious once I looked at it properly.
The PDF map doesn't always reflect temporary store relocations or closures — a couple of shops I'd visited before had moved since my last trip. The staff at the information desks near the main entrance are very helpful if you can't find a store that should be there.
■ Tip
Before your visit, cross-reference the PDF map with the official outlet website's store search — it's more up-to-date for recent moves and closures. The information desks inside the outlet can also print a current store list on request.
The parking situation is genuinely confusing if you're driving in for the first time. Our GPS routed us toward P2 and we sat in traffic for 25 minutes when P7 was basically empty. Wish I'd known about the bypass route before arriving.
■ Tip
Screenshot the bypass route map from this article and check it before you exit the highway. Once you're in the queue, you're stuck — but the detour is only an option before you join it.
📍 Check current hours and store info on the official site
Summary: Gotemba Outlet Maps Checklist
Gotemba Outlet rewards the people who show up prepared. Knowing your zones, your parking approach, and where to drop bags turns a potentially overwhelming day into a great one. Here's the quick pre-visit checklist:
- Know the location: ~106 km / 1.5 hours from Tokyo by bus, train + shuttle, or car
- Download the official PDF map and save it offline on your phone
- Know your three zones: WEST (luxury), EAST (sports/golf/food court), HILL SIDE (mixed + Sawayaka)
- Drive to P7 or P5 — avoid the P2 entrance on weekends (parking is free everywhere, no time limit)
- Grab a Sawayaka ticket the moment you arrive — weekend waits can run 5–8 hours
- Use a coin locker midday so you're not lugging bags through the afternoon
- Get cash at a Seven Bank ATM on arrival — some stores are cash-only
- Connect to Free Wi-Fi in WEST or EAST ZONE for the best signal
Store hours, events, and store availability are subject to change — always confirm on the official site before you go.
Sizes, prices, and exact locations for all three coin locker stations — one in each zone. Beat the afternoon rush by stashing your bags before lunch.
Which ATMs accept international cards, where they are, and what to watch out for if you're paying cash at smaller stores.
Which lot to aim for, how to avoid the P2 bottleneck, and the bypass route that saves up to 30 minutes on peak days.
Photos and detailed descriptions of every designated smoking area — one in each zone, plus additional spots near parking entrances.
