Walk into the Fendi boutique at Gotemba Premium Outlets and the quality hits you right away. Even in the WEST ZONE high-brand corridor — surrounded by Gucci, Celine, and Burberry — Fendi has a presence of its own. The Baguette bags, Peekaboo styles, wallets, and shoes inside are displayed at prices that make this Italian icon genuinely attainable.
Founded in Rome in 1925, Fendi is one of Italy's most storied fashion houses. A long collaboration with Karl Lagerfeld starting in the 1960s transformed it into a global powerhouse, and the iconic double-F monogram is now recognized everywhere. At Gotemba (WEST 110), you'll find handbags, small leather goods, ready-to-wear, shoes, accessories, and watches — typically 20–40% below regular retail.
I've been through the store several times, and here's the deal: the selection is solid, the staff are approachable, and for international visitors the tax-free benefit makes it even better. Here's everything you need to know before you go.
▲ Inside Fendi at Gotemba — leather goods and iconic bags in the WEST ZONE high-brand corridor
目次(Table of Contents)
Fendi at Gotemba — Store Details
| Item | Details |
|---|---|
| Brand | Fendi |
| Location | WEST ZONE, Section 110 |
| TEL | 0550-70-0171 |
| Categories | Fashion & Sportswear / Bags & Leather Goods / Accessories / Watches / Shoes |
| Official page | Gotemba Premium Outlets – Fendi / Fendi Official |
▲ Fendi sits in the WEST ZONE luxury corridor (Section 110), alongside Gucci, Celine, and Burberry
Opening Hours
| Season | Hours |
|---|---|
| March – November | 10:00 AM – 8:00 PM |
| December – February | 10:00 AM – 7:00 PM |
| Annual closure | Once a year (3rd Thursday of February) |
※ Hours may change due to season or weather. Always confirm on the official Gotemba Outlets website before visiting.
▲ The Fendi entrance before opening. Arriving early is the smartest move here
📍 Check current hours and store info on the official site
About Fendi: Italy's Most Iconic Luxury House
Fendi's story starts in 1925 Rome, when Adele and Edoardo Fendi opened a small leather and fur workshop. From day one, the focus was on exceptional craftsmanship — the kind that takes years to master and creates products built to last generations.
The brand's leap into global fame came in the 1960s, when Karl Lagerfeld began his legendary collaboration with the house. Together they created the double-F logo — FF (Fendi Forever) — and redefined Italian luxury fashion. Since joining LVMH, Fendi has only grown in stature, sitting firmly at the top tier of the fashion world.
Fendi's Design Philosophy
Innovation and originality are at the core of everything Fendi makes. The brand doesn't follow trends — it sets them. Bold shapes, confident color, and exacting craftsmanship in every detail. The result is products that feel less like accessories and more like art you can carry.
Top-tier materials — leather, fur, silk — combined with meticulous hand-finishing give each piece its distinctive quality. The Baguette and Peekaboo bags, in particular, were designed to express the wearer's personality rather than just hold their belongings. Decades on, they still look just as relevant.
What You'll Find at Fendi Gotemba
The store carries five main categories: bags & leather goods, wallets & small accessories, ready-to-wear, shoes, and watches. Everything is outlet-priced — typically 20–40% below regular retail — with seasonal markdowns mixed in.
Iconic Bags — Baguette and Peekaboo
Launched in 1997 and made world-famous by Sex and the City, the Baguette is carried tucked under the arm like a French loaf — hence the name. At Gotemba, you'll typically find it in leather, jacquard, and occasionally embroidered versions, in multiple colorways.
Outlet price range: ¥150,000 – ¥300,000+ (approx. 20–30% off retail)
Introduced in 2009, the Peekaboo gets its name from the way it opens — unclasping the hardware reveals (peek-a-boo!) a contrasting interior. Available in Mini, Regular, and Large, with two-tone leather construction as the signature detail. It moves seamlessly from business to weekend.
Outlet price range: ¥200,000 – ¥500,000+ (size-dependent)
Wallets & Small Leather Goods
This is where Fendi gets genuinely accessible. The FF-monogram wallets — bifold, long, and compact cardholders — are the consistent bestsellers. Canvas-leather combinations are most common. At Gotemba, prices typically run ¥30,000 – ¥100,000, dropping further during sale periods. If you've never bought Fendi before, a wallet is the perfect starting point.
Apparel — Menswear & Womenswear
The womenswear section carries FF-logo knitwear, sweatshirts, jackets, and seasonal outerwear alongside more formal pieces. Menswear follows a similar mix — polished enough for city life, with that distinctly Fendi edge. FF-logo sweatshirts and knits are perennial favorites for both. Apparel rotates seasonally, so what you find will depend on when you visit.
Shoes, Accessories & Watches
Footwear runs from sneakers and loafers to boots. Accessories cover sunglasses, belts, scarves, and a curated selection of watches. These categories sit at more approachable price points than the bags, making them a great entry point for first-time Fendi buyers.
Prices & How Much You Can Save
| Category | Price Range (JPY) | Typical Discount |
|---|---|---|
| Baguette Bag | ¥150K – ¥300K+ | 20–30% off |
| Peekaboo Bag | ¥200K – ¥500K+ | 20–35% off |
| Wallets & SLGs | ¥30K – ¥100K | 20–40% off |
| Apparel | ¥50K – ¥200K | 30–50% off |
| Shoes | ¥50K – ¥150K | 20–40% off |
※ Prices vary by item, season, and inventory. Use these as reference figures only.
The real deals come during sale events. Gotemba holds major sales in January, late spring, and summer — apparel and shoes can hit 50–70% off retail during these windows. Even at standard outlet pricing, bags and wallets represent meaningful savings versus Tokyo flagship prices or overseas retail.
SALE INFO
Gotemba Outlet Sale Guide 2026 — Complete Discount Info with Photos
Visitor Reviews
Picked up a Baguette bag in jacquard — about 25% off what I'd seen it for back home. The staff were patient and helped me compare two colorways side by side. With tax-free on top of the outlet discount, the total savings were significant. Already planning my next Japan trip around this place.
My wife and I both bought wallets — she got the long FF canvas version, I went with a bifold. Showed our passports, tax-free applied instantly at checkout. We saved more than we expected combined. Spent most of the day in the WEST ZONE luxury corridor and it was absolutely worth the trip from Tokyo.
Fendi is always my first stop at Gotemba. This visit I found a Peekaboo Mini in a tan leather I hadn't seen before — apparently seasonal stock. The January sale had apparel down to nearly half price too. This is genuinely the best luxury outlet experience in Japan, and Fendi's selection here is stronger than I expected.
I went specifically looking for a particular Baguette colorway and they didn't have it. The bag selection was narrower than I hoped — maybe 6–8 styles on the floor at any given time. For specific items it's a bit hit-or-miss depending on timing.
Tip: Outlet inventory is essentially one-of-a-kind — there's no warehouse stock. Your best shot at finding a specific item is a weekday morning, right at opening. Popular pieces move fast on weekends. You can also try calling ahead: TEL 0550-70-0171 (Japanese only).
My wife had been hunting a specific Peekaboo for months. She found it here in exactly the size she wanted. The staff wrapped everything beautifully. We came from Tokyo just for this — absolutely worth it. The Mt. Fuji backdrop on a clear winter day made the whole trip feel special.
We arrived at 10am on a Golden Week weekend and there was a short line to enter Fendi — maybe a 10-minute wait. Not a dealbreaker, but worth knowing if your schedule is tight.
Heads up: Golden Week (late April – early May), Obon (mid-August), and year-end are peak crowd periods. High-brand stores sometimes limit entry. Either arrive before opening, or aim for after 3pm when traffic eases.
Bought Fendi sneakers during the winter sale — about 40% off retail. I'd been eyeing them for months and finally pulled the trigger. Way more comfortable than I expected, and the colorway I picked has been getting compliments ever since. Great call.
Frequently Asked Questions
Yes. Fendi has outlet locations at Gotemba Premium Outlets (WEST 110), Sano Premium Outlets (Tochigi), and Kisarazu Outlet (Chiba). Gotemba is the largest of the three, with the most comprehensive selection of bags and accessories.
Gotemba hosts 26+ high-end brands including Gucci, Celine, Burberry, Bottega Veneta, Saint Laurent, Valentino, and Prada/Miu Miu — all concentrated in the WEST ZONE luxury corridor. It's one of the most impressive collections of luxury boutiques at any outlet in Japan.
BRAND GUIDE
Top 26 Luxury Brand Stores at Gotemba Outlet in 2026: A Photo Guide
For first-timers, start with a wallet or cardholder (¥30,000–¥60,000 range) — you get the iconic FF design without committing to a six-figure bag. For bags, the Baguette in jacquard tends to have the most consistent availability. During sale season, apparel is outstanding value. For shoes, check the sale rack — sneakers especially.
Absolutely. Around 300 stores, a Mt. Fuji backdrop, great food options, and the best luxury outlet discounts in Japan. It's about 1.5 hours from Tokyo by direct bus. Most visitors comfortably fill a full day here — even non-shoppers enjoy the scale and the setting.
Summary: Your Fendi Gotemba Checklist
- Location: WEST ZONE, Section 110 — in the heart of the luxury brand corridor
- 5 categories: bags & leather goods, wallets, apparel, shoes, accessories & watches
- Typical discount: 20–40% off retail; sale events (Jan / summer) push apparel to 50–70% off
- Tax-free for non-residents: bring your passport and save an additional 10% at checkout
- Best time to visit: weekday mornings. Crowds peak on weekends and national holidays
- Outlet stock is one-of-a-kind. If you love something, buy it — it won't be there next time
- Also at: Sano Premium Outlets & Kisarazu Outlet — but Gotemba has the widest selection
📍 Check current hours and store info on the official site
More from Gotemba Premium Outlets
The complete guide to all 26+ luxury brand stores at Gotemba — locations, what to expect, and tips for each.
Gotemba Premium Outlets is home to some of the world's most prestigious luxury brands. We've organized them into 5 categories — Fashion, Accessories & Shoes, Outdoor, Menswear, and Lifestyle — to help you plan your visit. Discover your perfect piece in this extraordinary setting overlooking Mt. Fuji.
| Category | Description |
|---|---|
| ① Luxury Fashion Brands | The world's top apparel and designer brands, all in one place |
| ② Luxury Accessories & Shoe Brands | Shoes, bags, and leather goods showcasing exceptional craftsmanship |
| ③ Luxury Outdoor & Sports Brands | High-performance gear and apparel combining function with refinement |
| ④ Luxury Menswear Brands | British heritage pieces perfect for business and formal occasions |
| ⑤ Luxury Lifestyle Brands | The finest items to elevate every aspect of daily life |
※ Brand availability and zone numbers are subject to change. Please check the official website before your visit. (As of January 2024)
19 Brands
A lineup centered on globally renowned apparel brands. Innovative designs and premium materials that set the trends offer a style that's truly a cut above the rest.
| Brand | Zone | Category |
|---|---|---|
| Alexander McQueen | WEST 3350 | Edgy and innovative design |
| Armani | EAST 2210 | Elegant and sophisticated style |
| Balenciaga | WEST 100 | Creative and modern fashion |
| Bottega Veneta | WEST 3100 | Premium leather goods and delicate craftsmanship |
| Burberry | WEST 210 | British brand iconic for trench coats and check patterns |
| Celine | WEST 105 | Minimalist and refined design |
| Chloé | WEST 3205 | Feminine and romantic style |
| Fendi | WEST 110 | Luxury fur and leather goods |
| Givenchy | WEST 3345 | Elegant and modern French chic |
| Gucci | WEST 3320 | Lavish and eccentric Italian style |
| Max Mara | WEST 530 | Elegant and practical womenswear |
| Prada Outlet (Prada / Miu Miu) | WEST 3230 | Italian brand combining luxury and innovation |
| Saint Laurent | WEST 3330 | Rock 'n' roll spirit meets French elegance |
| Valentino | WEST 570 | Romantic and elegant design |
| Versace | WEST 3225 | Glamorous and bold Italian style |
| Alexander Wang | EAST 2400 | Downtown cool with a sporty edge |
| Dolce & Gabbana | EAST 2240 | Sensual and flamboyant Italian style |
| Marni | EAST 2365 | Art-inspired, colorful and unique design |
| Etro | EAST 2440 | A luxury brand proud of Italian tradition |
2 Brands
Brands specializing in accessories and footwear. Here you'll find lifelong treasures that showcase distinctive designs and exceptional craftsmanship.
| Brand | Zone | Category |
|---|---|---|
| Jimmy Choo | WEST 430 | The epitome of luxury shoes and accessories |
| Ferragamo | EAST 2350 | Elegant Italian shoes and leather goods |
1 Brand
High-performance brands for outdoor and sports settings. Their products combine durability with refinement — perfectly suited to the Gotemba location at the foot of Mt. Fuji.
| Brand | Zone | Category |
|---|---|---|
| Moncler | WEST 440 | Premium down jackets and outdoor apparel |
1 Brand
Menswear specialists offering apparel and accessories. Find premium British heritage pieces that make a statement in business and formal settings.
| Brand | Zone | Category |
|---|---|---|
| Dunhill | EAST 2235 | Luxury men's accessories steeped in British tradition |
1 Brand
Brands that enrich life beyond fashion. Items crafted from the finest materials and techniques will significantly elevate the quality of your everyday life.
| Brand | Zone | Category |
|---|---|---|
| Loro Piana | EAST 2650 | The finest cashmere and wool products |
