If you're into men's luxury — and I mean the kind that doesn't scream logos but whispers craftsmanship — dunhill is worth stopping for at Gotemba Premium Outlets. Tucked in EAST ZONE, the store carries a solid lineup of leather wallets, bags, menswear, watches, eyewear, and accessories from one of Britain's oldest luxury houses.
dunhill was founded in London in 1893 by Alfred Dunhill, and it's been dressing well-dressed men ever since. The brand built its reputation on Savile Row tailoring traditions, quality leather goods, and that distinctly British sense of understated elegance with just a hint of wit. At full retail, these pieces run well into the tens of thousands of yen. At an outlet? You can realistically find things 30–70% off — and some visitors have scored outerwear at over 70% off.
I've walked the dunhill store at Gotemba a few times, and what strikes me every time is how coherent the brand feels even in an outlet setting. It doesn't feel like a clearance rack. It feels like a proper menswear store with better prices. Here's everything you need to know before you go.
目次(Table of Contents)
dunhill at Gotemba Outlet — Store at a Glance
| Brand | dunhill |
| Location | EAST ZONE, Unit 2235 |
| Categories | Fashion & Sportswear / Bags & Leather Goods / Watches / Accessories / Eyewear / Shoes |
| Phone | 0550-70-1306 |
| Official page | Gotemba Premium Outlets — dunhill |
Opening hours follow the outlet's general schedule (typically 10:00–20:00, varies by season).
▲ dunhill is in EAST ZONE, close to Parking Lot P7 — easy to reach from the east entrance.
See the full floor map and zone guide ›
What Makes dunhill Worth It
130+ Years of British Menswear
Alfred Dunhill started with carriage accessories in 1893, quickly pivoted to luxury men's goods for the automotive age, and built a reputation that stuck. Leather goods, pens, watches, and tailored clothing — all made with a standard that earned the brand royal and celebrity clientele.
What you get at dunhill is craft without flash. The brand's aesthetic runs quiet luxury — the kind that people who know, know.
What's in the Store
The Gotemba store covers dunhill's full range for men:
- Leather goods — wallets, card cases, key cases, and bags. This is the heart of the store and where the deals tend to be best.
- Menswear — jackets, suits, knitwear, shirts. Off-season collections at outlet prices.
- Watches — refined designs suited for business and formal occasions.
- Accessories — tie pins, cufflinks, scarves. Easy gift options with big brand impact.
- Eyewear — sunglasses and frames with the same understated British edge.
- Shoes — quality leather dress shoes and smarter casuals.
Discounts typically run 30–70% off retail, with the biggest markdowns on outerwear and leather goods from previous seasons. Tax-free shopping is available for eligible international visitors.
📍 Check current store info on the official site
What to Buy — Top Picks and Price Ranges
Sidecar Wallets (The Signature Line)
If you know dunhill, you know the Sidecar. It's the brand's most iconic leather goods line — clean, minimal, unmistakably dunhill. Long wallets, bi-fold wallets, card cases, key cases — the line covers all the bases.
At full retail, Sidecar long wallets run roughly ¥70,000–¥100,000+. At the outlet, you're realistically looking at ¥40,000–¥55,000, sometimes lower if you time it right with a sale period. In black or dark brown, these are the kind of thing you buy once and carry for a decade.
Leather Outerwear — Where the Real Deals Are
Jackets and outerwear are where I've seen the most dramatic discounts at the Gotemba dunhill store. One visitor reported an outerwear piece that retailed around ¥130,000 going for ¥33,000 — over 70% off. That's not typical, but it's not unheard of either, especially in late-season clearance.
If outerwear is on your radar, go early in the day. Sizes in popular fits sell out fast, particularly during the winter season change.
Accessories for Gifting
Tie pins, cufflinks, and leather card cases in the ¥15,000–¥30,000 range make genuinely impressive gifts. The dunhill name carries weight, the packaging looks the part, and the outlet price takes the sting out. Staff can gift-wrap items, so it's a smooth experience even if you're buying for someone else.
📍 View the latest sale dates and discount info
Visitor Reviews
Here's what international and domestic visitors have said about shopping dunhill at Gotemba Outlet.
Found an outerwear piece that retailed around ¥130,000 for ¥33,000. Over 70% off. I almost walked past the store, but I'm really glad I didn't. The quality is exactly what you'd expect from a full-price dunhill purchase.
Picked up a key case and card case together. Retail was around ¥80,000–¥90,000 total; paid ¥37,000. The staff were relaxed and not pushy at all — I genuinely enjoyed browsing. Will definitely come back.
Buying a wallet as a birthday gift for my father. The staff were incredibly helpful — patient with all my questions, explained the differences between the lines, and handled gift wrapping beautifully. The dunhill bag and box alone made the gift feel special.
Grabbed a bag with a unique letter-motif design — had real stamps embedded in the leather. Retailed at something like ¥50,000, got it for around 40% off. It's a conversation starter every time I use it commuting.
The specific Sidecar bi-fold wallet I wanted was sold out. The staff were helpful and checked what they had in the back, but no luck. Timing really matters here — popular items move fast.
SHIN'S TIP
If there's a specific item you're after, aim for a weekday morning visit — inventory is freshest and weekend shoppers haven't picked through it yet. The Sidecar wallet line in particular sells down fast on busy Saturdays.
Coming from a sportswear background, the price range felt high even at outlet. Leather wallets were ¥35,000–¥55,000 range mostly. That said, I can see the quality difference — it's just a different category of purchase. More of a "save up and treat yourself" brand than an impulse buy.
CONTEXT
dunhill sits in the higher tier of Gotemba's luxury lineup. If you're comparing it to Nike or Adidas, the price points are in a different universe — but compared to full-retail dunhill, the outlet discount is real and meaningful. Think of it as occasion-shopping, not impulse shopping.
Final Thoughts: Is dunhill at Gotemba Worth It?
Short answer: yes — if dunhill is on your radar, Gotemba is the best place in Japan to buy it outside of a department store, and the savings are real.
- Location: EAST ZONE, Unit 2235 — near P7 parking
- Leather goods (wallets, card cases) are the best value — 30–70% off retail is realistic
- Outerwear discounts can be dramatic, especially late-season clearance
- Popular Sidecar wallets sell out fast — go early in the day or on a weekday
- Staff are helpful and low-pressure; gift-wrapping available
- Tax-free shopping available for eligible international visitors
- Price range sits higher than sportswear brands — treat this as a considered purchase, not impulse
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Gotemba Premium Outlets is home to some of the world's most prestigious luxury brands. We've organized them into 5 categories — Fashion, Accessories & Shoes, Outdoor, Menswear, and Lifestyle — to help you plan your visit. Discover your perfect piece in this extraordinary setting overlooking Mt. Fuji.
| Category | Description |
|---|---|
| ① Luxury Fashion Brands | The world's top apparel and designer brands, all in one place |
| ② Luxury Accessories & Shoe Brands | Shoes, bags, and leather goods showcasing exceptional craftsmanship |
| ③ Luxury Outdoor & Sports Brands | High-performance gear and apparel combining function with refinement |
| ④ Luxury Menswear Brands | British heritage pieces perfect for business and formal occasions |
| ⑤ Luxury Lifestyle Brands | The finest items to elevate every aspect of daily life |
※ Brand availability and zone numbers are subject to change. Please check the official website before your visit. (As of January 2024)
19 Brands
A lineup centered on globally renowned apparel brands. Innovative designs and premium materials that set the trends offer a style that's truly a cut above the rest.
| Brand | Zone | Category |
|---|---|---|
| Alexander McQueen | WEST 3350 | Edgy and innovative design |
| Armani | EAST 2210 | Elegant and sophisticated style |
| Balenciaga | WEST 100 | Creative and modern fashion |
| Bottega Veneta | WEST 3100 | Premium leather goods and delicate craftsmanship |
| Burberry | WEST 210 | British brand iconic for trench coats and check patterns |
| Celine | WEST 105 | Minimalist and refined design |
| Chloé | WEST 3205 | Feminine and romantic style |
| Fendi | WEST 110 | Luxury fur and leather goods |
| Givenchy | WEST 3345 | Elegant and modern French chic |
| Gucci | WEST 3320 | Lavish and eccentric Italian style |
| Max Mara | WEST 530 | Elegant and practical womenswear |
| Prada Outlet (Prada / Miu Miu) | WEST 3230 | Italian brand combining luxury and innovation |
| Saint Laurent | WEST 3330 | Rock 'n' roll spirit meets French elegance |
| Valentino | WEST 570 | Romantic and elegant design |
| Versace | WEST 3225 | Glamorous and bold Italian style |
| Alexander Wang | EAST 2400 | Downtown cool with a sporty edge |
| Dolce & Gabbana | EAST 2240 | Sensual and flamboyant Italian style |
| Marni | EAST 2365 | Art-inspired, colorful and unique design |
| Etro | EAST 2440 | A luxury brand proud of Italian tradition |
2 Brands
Brands specializing in accessories and footwear. Here you'll find lifelong treasures that showcase distinctive designs and exceptional craftsmanship.
| Brand | Zone | Category |
|---|---|---|
| Jimmy Choo | WEST 430 | The epitome of luxury shoes and accessories |
| Ferragamo | EAST 2350 | Elegant Italian shoes and leather goods |
1 Brand
High-performance brands for outdoor and sports settings. Their products combine durability with refinement — perfectly suited to the Gotemba location at the foot of Mt. Fuji.
| Brand | Zone | Category |
|---|---|---|
| Moncler | WEST 440 | Premium down jackets and outdoor apparel |
1 Brand
Menswear specialists offering apparel and accessories. Find premium British heritage pieces that make a statement in business and formal settings.
| Brand | Zone | Category |
|---|---|---|
| Dunhill | EAST 2235 | Luxury men's accessories steeped in British tradition |
1 Brand
Brands that enrich life beyond fashion. Items crafted from the finest materials and techniques will significantly elevate the quality of your everyday life.
| Brand | Zone | Category |
|---|---|---|
| Loro Piana | EAST 2650 | The finest cashmere and wool products |
Covering all 16 bag stores at Gotemba — from luxury leather to everyday carry. Find which store fits your style and budget.
When do the big sales happen? What discounts can you realistically expect? Everything you need to plan your trip around a sale.
Full floor map breakdown by zone, with all facilities, entrances, and parking lots explained. Essential before your first visit.
