There's something about walking into the Gucci store at Gotemba Premium Outlets that hits differently than a regular boutique. Mountain-fresh air, occasional glimpses of Mt. Fuji just outside, and then — rows of iconic GG canvas bags and leather goods at prices you won't find anywhere else in Japan. It's hard not to slow down and look.
Gucci has been one of Gotemba's flagship luxury tenants for years. The selection is consistently strong, especially for bags, wallets, and seasonal apparel — and unlike some luxury outlets where "outlet" just means last season's castoffs, the Gotemba Gucci store carries a solid mix of current and carry-over pieces worth hunting through.
That said, not every visit ends with a deal. Prices vary, some items are at or near full retail, and the store gets genuinely crowded on weekends. This guide covers everything: exact location, what's typically in stock, how pricing compares, and what real visitors have said — so you can walk in knowing exactly what to expect.
- Bags, wallets, shoes, apparel, and accessories all available
- Gotemba is one of Japan's top Gucci outlet destinations
- Located near P2 parking — easy to find on arrival
- Staff speak Japanese; some English assistance available
- Sale periods (winter/summer) offer the deepest discounts
目次(Table of Contents)
Store Location and Basic Info
▲ The Gucci store interior. The counter area carries leather goods, accessories, and the brand's signature pieces.
Gucci sits in the WEST ZONE, one of the most visited sections of Gotemba Premium Outlets. If you're coming from the P2 parking lot — which is the recommended lot for most visitors — you'll practically walk straight into this part of the mall. It's hard to miss.
Store Details
| Item | Details |
|---|---|
| Brand | Gucci (グッチ) |
| Zone | WEST ZONE |
| Block | 3320 |
| Categories | Fashion & sportswear, bags & leather goods, shoes |
| Phone | 0120-99-2177 |
| Official site | Gotemba store page / Gucci global site |
Getting There
The Gucci store is in WEST ZONE, right near the P2 parking entrance. If you're arriving by car, P2 is the most convenient lot — you'll enter the mall near this section. If you're coming by bus or shuttle from Gotemba Station, follow the signs toward WEST ZONE once inside the main gate.
▲ WEST ZONE map — the red circle at the lower left marks Gucci's location (Block 3320).
📍 View the full floor map and zone guide
What You'll Find in the Store
The Gotemba Gucci store is one of the larger luxury brand outlets in the mall. The floor space is enough to carry a genuinely broad range of products — not just bags, but apparel, footwear, scarves, and accessories. Here's a breakdown of what you're likely to encounter.
Bags and Leather Goods
This is the main draw for most visitors, and for good reason. The bag selection at Gotemba tends to be deep — you'll typically find Ophidia styles, GG Marmont crossbodies, totes, and clutches across multiple colorways. Wallets and small leather goods are well-stocked too, which makes them a popular choice for visitors looking to pick up something iconic without committing to a full-size bag price tag.
One thing worth knowing: Gucci does not produce outlet-exclusive products — everything in the store is authentic merchandise, either from past seasons or current collections with outlet pricing applied. A visitor who bought in 2023 confirmed this directly with store staff.
Fashion and Apparel
The clothing section covers both men's and women's collections — think wool knits, tweed pieces, graphic tees, and outerwear. Stock rotates with the season, so what's available in January looks very different from August. Scarves and stoles are a perennial favorite here; they're priced more accessibly than bags and make a great gift purchase.
Accessories and Footwear
Shoes, sandals, and sneakers are stocked alongside sunglasses and jewelry. The footwear section can be hit-or-miss depending on your size and timing — popular sizes in core styles tend to sell out quickly after restocks. If footwear is your priority, a weekday visit shortly after a new shipment is your best bet. Ask staff when the next restock is expected.
Pricing: How Much Can You Actually Save?
This is the question everyone asks, so let's be direct about it. Discounts at the Gucci outlet typically range from 20% to 40% off regular retail prices. During seasonal sale periods — usually in January and late June to July — that can stretch further. But not everything is discounted; some current-season pieces are priced at or close to full retail.
The sweet spot tends to be leather goods and accessories from one to two seasons back. A wallet or shoulder bag that retailed at ¥150,000 might be marked at ¥95,000–¥110,000. For international visitors, combining that outlet discount with Japan's consumption tax refund (available at the Tax-Free counter with your passport) can bring the effective savings up to 30–40% compared to buying at home.
📍 View the full 2026 sale calendar and discount info
When to Visit for the Best Deals
Weekday mornings are consistently the quietest time to shop here — you'll have more space to browse, and staff have more time to help you check backroom stock. The store sees the biggest crowds on weekends and during Golden Week (late April to early May), Obon (mid-August), and New Year's holiday weeks.
New merchandise tends to arrive at the start of each month and at the seasonal changeover — late February and late August are particularly good windows to catch fresh stock. If you're specifically hunting for a popular item like a GG Marmont or Ophidia, calling ahead (0120-99-2177) to confirm availability saves a wasted trip.
About Gucci: The Brand in Brief
Gucci was founded in Florence, Italy in 1921 by Guccio Gucci, starting as a small leather goods shop. What began with luggage and equestrian-inspired accessories eventually evolved into one of the world's most recognized luxury houses.
▲ Florence, Italy — where Gucci was founded in 1921.
The double-G logo, the green-and-red web stripe, and the horsebit detail are among the most imitated design signatures in fashion history. Today, under the creative direction that has evolved through multiple eras, Gucci balances heritage codes with bold contemporary styling — which is part of why even outlet stock tends to look unmistakably Gucci.
Visitor Reviews
We came specifically for Gucci and weren't disappointed. My partner found a GG Ophidia shoulder bag at around 30% less than what it sells for back home, and once we factored in the tax-free refund it was more like 40% savings. The store was busy but the staff were patient and helpful. Easily our best purchase of the trip.
I picked up a GG Marmont wallet and a silk scarf. The scarf in particular was a great deal — outlet price, current-season quality, and it folds down to almost nothing in your bag. The store had a much larger selection than I expected. Don't skip the accessories section near the back; that's where I found the best-priced items.
This is my third visit and it keeps delivering. What I've learned is to ask the staff about backroom stock — on my last two visits they brought out items that weren't on the floor yet. The staff member who helped me actually remembered the style I was looking for from my previous visit, which honestly surprised me. Worth going out of your way for.
The bag selection is genuinely strong — much better than what I expected from an outlet. Found a GG canvas Boston bag in a colorway that was hard to get elsewhere. The fitting room area gets crowded in the afternoon so try to browse the apparel section before noon.
A bit of a mixed bag, honestly. Some items were clearly discounted, but quite a few pieces were sitting at or very near full retail price. I went in expecting everything to be heavily discounted and came out a bit disappointed. The store itself is beautiful and the stock is authentic — just manage your expectations on the "how cheap is it" front.
💡 Tip for managing pricing expectations
Not all items are discounted equally — current-season pieces often carry full retail pricing. Focus on leather goods and accessories from one to two seasons back for the strongest value, and always ask staff which items are in the outlet discount range.
I love Gucci but I was hoping to find something under ¥80,000. Most of the bags I liked were still ¥120,000 and up even at outlet pricing. The scarves and smaller accessories are more accessible, and the staff told me January sale is really the time to come if you want deeper cuts on the bigger pieces. I'll plan my next Japan trip around that.
💡 Best time for maximum savings
The January winter sale and the late-June to mid-July summer sale are when Gotemba's outlet discounts go deepest across most luxury brands including Gucci. If you have flexibility on timing, planning your visit around these windows can make a significant difference.
📍 Check the 2026 sale schedule and what to expect
FAQ
Is there a Gucci store at Gotemba Premium Outlets?
Yes. Gucci has a permanent full-format store at Gotemba Premium Outlets, located in WEST ZONE, Block 3320. It's one of the larger luxury brand stores in the mall and carries bags, leather goods, apparel, footwear, and accessories. The store is open year-round during normal outlet hours.
What's the difference between Gucci outlet and regular Gucci stores?
The key difference is price — outlet merchandise is typically discounted 20–40% from regular retail. Importantly, Gucci does not make outlet-only products. Everything in the store is genuine Gucci merchandise; most items are from past or transitional seasons, though some current-season pieces are also available at or near regular pricing. There's no difference in quality or authenticity between what's sold here and what's in a full-price boutique.
How much cheaper is Gucci at the outlet?
On average, expect 20–40% off regular retail prices for discounted items. During Gotemba's major sale events (January and late June/July), discounts can go deeper. International visitors can also claim a consumption tax refund (currently 10%) at the Tax-Free counter with a valid passport, which stacks on top of the outlet discount. Combined, that can represent 35–50% total savings compared to buying at full price overseas.
Does Gucci outlet merchandise look cheap or lower quality?
No — this is a common misconception. Since Gucci doesn't produce outlet-only products, everything in the store is the same quality as what's sold in full-price boutiques. The reason prices are lower is simply that items are past-season or overstock, not because anything has been compromised in construction or materials. You're getting the same bag — just at a better price.
Summary: Should You Visit Gucci at Gotemba?
- Gucci is in WEST ZONE, Block 3320 — easy to find from the P2 entrance
- Expect 20–40% off on discounted items; not everything is reduced
- Bring your passport — international visitors qualify for tax-free shopping
- Bags and leather goods offer the best selection and value
- Ask staff about backroom stock — it can make the difference
- Visit on a weekday morning for a quieter, more relaxed experience
- January sale and summer sale periods offer the deepest discounts
Planning a luxury shopping day? See the full lineup of 26 high-end brands at Gotemba, zone by zone — with photos and location details for each.
Gotemba Premium Outlets is home to some of the world's most prestigious luxury brands. We've organized them into 5 categories — Fashion, Accessories & Shoes, Outdoor, Menswear, and Lifestyle — to help you plan your visit. Discover your perfect piece in this extraordinary setting overlooking Mt. Fuji.
| Category | Description |
|---|---|
| ① Luxury Fashion Brands | The world's top apparel and designer brands, all in one place |
| ② Luxury Accessories & Shoe Brands | Shoes, bags, and leather goods showcasing exceptional craftsmanship |
| ③ Luxury Outdoor & Sports Brands | High-performance gear and apparel combining function with refinement |
| ④ Luxury Menswear Brands | British heritage pieces perfect for business and formal occasions |
| ⑤ Luxury Lifestyle Brands | The finest items to elevate every aspect of daily life |
※ Brand availability and zone numbers are subject to change. Please check the official website before your visit. (As of January 2024)
19 Brands
A lineup centered on globally renowned apparel brands. Innovative designs and premium materials that set the trends offer a style that's truly a cut above the rest.
| Brand | Zone | Category |
|---|---|---|
| Alexander McQueen | WEST 3350 | Edgy and innovative design |
| Armani | EAST 2210 | Elegant and sophisticated style |
| Balenciaga | WEST 100 | Creative and modern fashion |
| Bottega Veneta | WEST 3100 | Premium leather goods and delicate craftsmanship |
| Burberry | WEST 210 | British brand iconic for trench coats and check patterns |
| Celine | WEST 105 | Minimalist and refined design |
| Chloé | WEST 3205 | Feminine and romantic style |
| Fendi | WEST 110 | Luxury fur and leather goods |
| Givenchy | WEST 3345 | Elegant and modern French chic |
| Gucci | WEST 3320 | Lavish and eccentric Italian style |
| Max Mara | WEST 530 | Elegant and practical womenswear |
| Prada Outlet (Prada / Miu Miu) | WEST 3230 | Italian brand combining luxury and innovation |
| Saint Laurent | WEST 3330 | Rock 'n' roll spirit meets French elegance |
| Valentino | WEST 570 | Romantic and elegant design |
| Versace | WEST 3225 | Glamorous and bold Italian style |
| Alexander Wang | EAST 2400 | Downtown cool with a sporty edge |
| Dolce & Gabbana | EAST 2240 | Sensual and flamboyant Italian style |
| Marni | EAST 2365 | Art-inspired, colorful and unique design |
| Etro | EAST 2440 | A luxury brand proud of Italian tradition |
2 Brands
Brands specializing in accessories and footwear. Here you'll find lifelong treasures that showcase distinctive designs and exceptional craftsmanship.
| Brand | Zone | Category |
|---|---|---|
| Jimmy Choo | WEST 430 | The epitome of luxury shoes and accessories |
| Ferragamo | EAST 2350 | Elegant Italian shoes and leather goods |
1 Brand
High-performance brands for outdoor and sports settings. Their products combine durability with refinement — perfectly suited to the Gotemba location at the foot of Mt. Fuji.
| Brand | Zone | Category |
|---|---|---|
| Moncler | WEST 440 | Premium down jackets and outdoor apparel |
1 Brand
Menswear specialists offering apparel and accessories. Find premium British heritage pieces that make a statement in business and formal settings.
| Brand | Zone | Category |
|---|---|---|
| Dunhill | EAST 2235 | Luxury men's accessories steeped in British tradition |
1 Brand
Brands that enrich life beyond fashion. Items crafted from the finest materials and techniques will significantly elevate the quality of your everyday life.
| Brand | Zone | Category |
|---|---|---|
| Loro Piana | EAST 2650 | The finest cashmere and wool products |
From Gucci to Coach to Furla — a complete guide to all 16 bag stores at Gotemba, with brand-by-brand breakdown and what to expect from each.
Full 2026 sale calendar, how outlet discounts work, and which brands typically run the biggest markdowns — all in one guide.
WEST, EAST, HILL SIDE, and NORTH ZONE explained — with maps, facility locations, restrooms, and the most efficient route through the mall.
