Burberry at Gotemba Premium Outlets isn't just a name on a sign — it's a fully staffed, directly operated Burberry store selling authentic products at genuine outlet prices. If you've ever wanted a trench coat, cashmere scarf, or structured bag but balked at full retail, this is worth knowing about.
When I visited, the store was quieter than I expected for such a recognizable brand — that's part of what makes it a good find. Discounts typically run 20–50% off regular retail, and the staff provide the same level of service you'd get at a flagship Burberry boutique. The atmosphere is calm, the fitting rooms are spacious, and there's no pressure to buy.
▲ Burberry's store in WEST ZONE — understated exterior, impressive interior
One thing to be clear on upfront: this is a legitimate Burberry-operated store. Everything sold here is authentic. And as a foreign visitor in Japan, you're eligible for tax-free shopping — meaning an additional 10% off at checkout when you show your passport.
目次(Table of Contents)
Quick Facts: Burberry at Gotemba Outlet
| Brand | Burberry（バーバリー） |
| Zone / Block | WEST ZONE 210 |
| Categories | Fashion, sportswear, kids' items, bags, leather goods, accessories |
| TEL | 0550-70-1700 |
| Official Site | Store page (outlet site) Burberry official site |
Hours
| Season | Hours |
|---|---|
| March – November | 10:00 AM – 8:00 PM |
| December – February | 10:00 AM – 7:00 PM |
| Closed | Once a year (3rd Thursday of February) |
※ Hours may vary seasonally. Confirm on the official outlet site before visiting.
Where Is the Burberry Store? (WEST ZONE 210)
The store is in WEST ZONE at block 210. Head to WEST ZONE after entering the outlet and follow the directional signage — Burberry's understated storefront is easy to spot once you're in the right zone.
▲ WEST ZONE block 210 — look for this area on the floor map
Is the Burberry at Gotemba Outlet Authentic?
Short answer: yes, completely authentic. Gotemba Premium Outlets' Burberry store is a directly operated Burberry boutique, not a third-party reseller or gray-market operation. Every product on the floor is genuine Burberry.
Outlet stores like this one carry previous-season stock, overstock, and occasionally outlet-exclusive designs — at lower prices than flagship stores, but with the same brand guarantee and quality.
Price: 20–50% less than regular retail. Tax-free shopping adds another 10% off for foreign visitors (passport required at checkout).
Selection: Primarily past-season items and surplus stock. Don't expect to find the current season's full collection — but classic pieces like trench coats and check scarves are almost always available.
Stock availability: Popular sizes and colorways sell out. If you're after a specific item, call ahead (0550-70-1700) or arrive early.
What to Buy: Products and Price Guide
The Trench Coat — Burberry's Flagship Item
If you came for the trench coat, you're in the right place. Burberry invented the waterproof gabardine trench in the 1800s, and it remains the brand's most iconic piece. At regular retail, expect to pay ¥200,000–¥400,000 or more for a trench coat. At the outlet, previous-season cuts in classic beige and other colorways often appear at meaningful discounts.
A word of warning from visitors: rare colorways and in-demand sizes (especially M and L) move fast. If you're after a specific model — like the Kensington Heritage or Chelsea — it's worth calling the store before your visit. Don't bank on finding exactly what you want without checking first.
Cashmere Scarves and Mufflers
The classic check muffler is arguably Burberry's best value item at the outlet. Made with cashmere, wool, and sometimes silk blends, the quality is immediately apparent when you handle it. At full retail, these run ¥60,000–¥90,000; at the outlet, discounts of 20–40% are common. It's also one of the easiest Burberry pieces to travel with and one of the most gift-worthy.
Bags and Leather Goods
Tote bags, shoulder bags, and structured handbags in Burberry's signature beige/brown check and solid leather options fill the shelves. If you've been eyeing a Burberry bag online but couldn't pull the trigger at full price, the outlet often has comparable options at a meaningful discount. Outlet-exclusive designs occasionally appear too.
Wallets and Small Accessories
Long wallets, bi-fold wallets, ties, and small leather accessories round out the selection. These make excellent gifts — several visitors mention picking up a wallet or tie set as a graduation or job-start present. The check wallet in particular pairs the brand's heritage with everyday practicality.
📍 Check current hours and store info on the official site
Visitor Reviews
We came specifically for Burberry — my partner had been watching a particular shoulder bag for months but couldn't justify the price at full retail. Found it here at nearly 40% off. The service was impeccable, the fitting rooms were private and spacious, and the staff were patient with our questions even though we were communicating in a mix of Japanese and English.
Picked up a cashmere check scarf as a gift for my mother. The quality is immediately noticeable — soft, substantial, beautifully packaged. At home this would be $600+; here it was meaningfully less, and I got tax-free on top of that. Easy win.
I treated myself to a trench coat I'd been eyeing for two years. The classic beige Kensington style was there in my size — I was told this particular colorway doesn't come in often. Paid around ¥240,000 after the outlet discount and tax-free deduction. Not cheap, but for a Burberry trench that will last decades, it felt right.
The kids' section had some surprisingly nice options too. We bought a jacket for our daughter that would have cost double in Seoul. Staff were helpful and handled the gift wrapping beautifully. Definitely coming back.
We're from London so we know Burberry prices well. The outlet discount plus Japanese tax-free adds up to a genuinely good deal. Bought a wallet and a tie. Staff were professional and the store had a calm atmosphere — no pressure, no crowds on a weekday morning.
The prices are still high — don't come expecting department store sale prices. A trench coat is still ¥200,000+, a bag can be ¥150,000+. The 20–50% off is real, but the baseline is luxury pricing. Make sure your budget accounts for that before the trip.
💡 Budget realistically: Trench coats typically start around ¥180,000–¥280,000 at the outlet; scarves ¥35,000–¥60,000; bags ¥80,000–¥200,000+. These are significant purchases — but combined with outlet discounts and tax-free shopping, the savings over your home country can be substantial.
Went during Golden Week and the specific trench coat size I wanted was sold out. The staff were helpful and checked the system, but it just wasn't available. My advice: if you're coming during a holiday period for a specific item, call ahead or get there at opening time.
💡 Avoid the sellout: Popular sizes in trench coats (especially M/L) and limited colorways go fast on weekends and holidays. Call 0550-70-1700 ahead of time or arrive right at 10 AM to have the best selection.
📍 View the official site for the latest sale dates and store info
FAQ: Burberry at Gotemba Outlet
Where is the Burberry store at Gotemba Outlet?
WEST ZONE, block 210. Head to WEST ZONE after entering the outlet and follow the zone's main walkway — the Burberry storefront is clearly signposted.
Is Burberry at Gotemba Outlet authentic?
Yes, 100%. It's a directly operated Burberry boutique — not a reseller, not a third party. Every item on the floor is genuine Burberry merchandise with full brand authenticity.
What's the difference between Burberry outlet and a regular Burberry store?
Three main differences: (1) Price — 20–50% lower than regular retail, plus tax-free savings for foreign visitors. (2) Selection — mainly previous-season and surplus items, not the current full collection. (3) Stock — specific sizes and colors may not be available; popular items sell out.
What other luxury brands are at Gotemba Outlet?
Gotemba Premium Outlets has 26+ luxury brand stores including Gucci, Coach, Celine, Prada, Miu Miu, Saint Laurent, Valentino, and more. See the high-brand guide below for the full picture.
Summary: What to Know Before You Visit
- Location: WEST ZONE, Block 210
- Hours: 10 AM–8 PM (Mar–Nov) / 10 AM–7 PM (Dec–Feb)
- Authentic? Yes — directly operated Burberry boutique, all items genuine
- Discount: Typically 20–50% off regular retail
- Tax-free: Show passport at checkout for 10% additional saving (foreign visitors)
- Best buys: Cashmere scarves, trench coats, bags, wallets
- Check stock first: Call 0550-70-1700 for specific sizes/colors before making the trip
Gucci, Celine, Prada, Coach and more — the complete photo guide to all luxury stores at Gotemba and what to expect at each one.
Looking for the perfect bag? Here's the full guide to all 16 bag-focused stores at Gotemba, with brand highlights and shopping tips.
When are the big sales? Here's the complete guide to Gotemba Outlet's sale calendar, with discount details and photos from past events.
