Explore Okuyama Omairi-machi: Asakusa’s Edo-Period Shopping Street Full of Culture and Flavor
Step back in time to Edo-period Japan as you explore the charming streets of Okuyama Omairi-machi in Asakusa. Nestled beside the famous Sensoji Temple, this vibrant shopping street offers a delightful mix of historical charm, Kabuki-themed art, and mouthwatering local treats. 
From stunning shutter paintings to statues of the Seven Lucky Gods and quirky photo spots, every corner of this district tells a story. Whether you're a history buff, a foodie, or a photo enthusiast, Okuyama Omairi-machi promises a unique and memorable experience on your visit to Tokyo.
目次(Table of Contents)
Discover the Charm of Okuyama Omairi-machi: A Historical Kabuki-Themed Shopping Street
Step into the World of Kabuki with Shutter Art
One of the highlights of Okuyama Omairi-machi is its unique shutter art depicting scenes from Kabuki theater. Each shop’s shutter showcases famous Kabuki performances or characters, giving visitors a glimpse into Japan’s rich cultural heritage.
The atmosphere changes depending on the time of day. At night, the shutters are illuminated, creating a magical scene that's different from the daytime. Even if you're not familiar with Kabuki, the vivid colors and intricate designs are sure to captivate you.
Don't forget to snap some photos; this spot is popular among both locals and tourists alike. When you visit, take your time to admire each shutter painting while strolling through this historical area.
Where to Find Okuyama Omairi-machi
Okuyama Omairi-machi is located on the west side of Sensoji Temple and runs parallel to Nishi-sando Shopping Street and Hanayashiki Entertainment Street. The street stretches from the Okuyama Gate near Sensoji to the Okuyama Daikido Gate near Tsukuba Express Asakusa Station.
This area is surrounded by attractions like the Festival Museum and Asakusa Park, making it a must-visit spot during your Asakusa trip.
Pray for Good Fortune with the Seven Lucky Gods
As you stroll through Okuyama Omairi-machi, you'll notice statues of the Seven Lucky Gods displayed outside many shops. Each god represents a different blessing, such as business success and family happiness.
This tradition of visiting the Seven Lucky Gods is deeply rooted in Japanese culture, bringing visitors hope and prosperity. Each statue is unique to the shop it decorates, making your walk an exciting treasure hunt. Take a moment to admire these statues and make a wish – you might just find a stroke of good luck!
Capture Memories with Fun Photo Boards
When visiting Okuyama Omairi-machi, don't miss the "face-in-hole" photo boards scattered along the street.
These boards feature themes like traditional festivals such as the Nebuta Festival and Sanja Matsuri. The 3D designs are perfect for fun, memorable photos. Visitors of all ages enjoy posing with these boards, making them a hit with families and friends.
Capture a unique photo to commemorate your visit – a playful way to relive your Asakusa adventure every time you look back!
Indulge in Delicious Treats at Okuyama Omairi-machi
Maeda: Famous for Beef Tendon Stew
Maeda is a retro-style eatery loved by both locals and tourists for its nostalgic atmosphere. The bright orange noren (shop curtain) is its signature marker. You can grab a quick bite at the storefront, where specialties like beef tendon stew are served.
The highlight here is the slowly simmered beef tendon stew. The tender meat, perfectly seasoned with just the right amount of saltiness, has earned rave reviews. The menu also includes ramen, tanmen, and oyakodon (chicken and egg rice bowl), making it a go-to spot for simple yet satisfying meals.
Inside, the cozy Showa-era decor makes for a relaxed dining experience. Whether you're enjoying stew with a beer or a quick meal during your sightseeing, Maeda is a perfect stop to savor Asakusa's culinary delights.
San Shokudo: Classic Ramen Noodles
San Shokudo is a charming ramen shop that serves up traditional Chinese-style noodles. Known for its retro vibe and friendly service, this eatery attracts both locals and visitors.
Their signature dish is the simple yet delicious shoyu ramen (soy sauce ramen) for just 750 yen. The combination of clear soy sauce broth, chopped green onions, and springy noodles evokes a delightful sense of nostalgia. They also offer gyoza dumplings and tsukemen (dipping noodles), providing a variety of options for a satisfying meal.
Tako no Nakigoe: Giant Octopus Crackers
Tako no Nakigoe is famous for its eye-catching jumbo octopus crackers. The shop's minimalist facade is highlighted by a large sign, drawing in curious visitors eager to try this unique snack.
These giant crackers are larger than your face, offering a crispy texture and a rich, savory flavor. They're perfect for sharing and make for a fun photo opportunity.
Be prepared to wait a bit, as the crackers are made fresh. During busy times, reservations may be necessary. It's a great snack to enjoy while wandering through the streets of Asakusa.
Kimizuka Shokudo: Homestyle Oden and Stewed Dishes
Kimizuka Shokudo is a nostalgic diner offering classic Japanese comfort food. Located across from Mokubakan Theater, this spot is popular with both locals and tourists.
The star dish here is oden, a traditional Japanese hot pot with ingredients simmered in a light, flavorful broth. Each item costs just 100 yen, making it an affordable and satisfying option.
In addition to oden, the menu features stewed tripe and yakisoba noodles, perfect with a cold beer. Kimizuka Shokudo offers a warm, nostalgic experience that captures the essence of Asakusa.
Rai-issa: Indulgent Matcha Sweets
Rai-issa specializes in rich matcha desserts made with premium Uji green tea. The shop reopened in June 2024 with a new modern tea room, Koicha Saryo Issa, offering a serene space to enjoy matcha treats.
Signature Desserts and Drinks
Highlights include the limited-quantity Koicha Parfait (1,958 yen) and the Koicha Tart (1,738 yen). Each dessert layers rich matcha flavors that are sure to delight matcha lovers.
The shop is also known for its stunning matcha drinks, like the Koicha Warabi Latte, where freshly whisked matcha is poured right in front of you – perfect for social media snaps!
Unique Shops in Okuyama Omairi-machi
Asakusa Mokubakan Theater: Experience Traditional Japanese Performances
Located in Okuyama Omairi-machi, the Asakusa Mokubakan Theater is a charming venue where you can enjoy traditional Japanese theater. The nostalgic ambiance, complete with lanterns and vibrant decorations, welcomes visitors for an authentic cultural experience.
The theater showcases a variety of performances, from historical dramas to comedy shows, often involving lively interaction between the actors and the audience. One highlight is when performers step off the stage to mingle with the crowd, creating a warm and immersive experience.
Before or after the show, take in the traditional facade with its colorful banners and umbrellas, making for excellent photo opportunities. A visit to Mokubakan Theater offers a unique glimpse into Japan's Showa-era entertainment culture.
Oedo Samurai Asakusa-han: A Nostalgic Shopping Experience
Oedo Samurai Asakusa-han is a quirky shop that captures the spirit of Edo-period Japan. The eye-catching red sign and lanterns make this store a delightful stop for visitors looking for something unique.
Inside, you'll find an array of dagashi (traditional Japanese snacks), retro toys, and vintage-inspired trinkets. The shop’s atmosphere resembles a bustling festival street, complete with staff dressed in Edo-period costumes.
Enjoy browsing the displays and sampling classic treats. Whether you're picking up a nostalgic souvenir or experiencing a taste of the past, Oedo Samurai Asakusa-han provides a fun, immersive step back in time.
Watanabe-ya: Traditional Japanese Accessories
Watanabe-ya is a charming shop brimming with traditional Japanese accessories. From folding fans and coin purses to drawstring bags and kimono-style wallets, this store offers a delightful selection of handcrafted goods.
The colorful and intricate designs make these items perfect for souvenirs or gifts. The shop’s attention to detail and authentic craftsmanship make it a must-visit for those seeking a piece of Japanese culture to take home.
Take your time browsing through the treasures, and you're sure to find something special that captures the essence of Asakusa.
Summary of Okuyama Omairi-machi
Okuyama Omairi-machi is a vibrant shopping street that brings the charm of Edo-period Asakusa to life. It’s the perfect place to explore after a visit to the famous Sensoji Temple. From fascinating Kabuki-themed shutter art to the charming Seven Lucky Gods statues, every corner offers a glimpse into Japan's rich cultural heritage.
This street is also a food lover’s paradise. Whether it's the hearty beef tendon stew at Maeda, the enormous octopus crackers at Tako no Nakigoe, or the indulgent matcha desserts at Rai-issa, there’s something for everyone.
In addition to food, you’ll find unique shops like the Asakusa Mokubakan Theater, which showcases traditional Japanese performances, and Oedo Samurai Asakusa-han, where you can experience a bit of Edo nostalgia.
Whether you’re a fan of history, culture, or delicious food, Okuyama Omairi-machi is a must-visit spot on your Asakusa journey. Take your time to stroll, snap some photos, and enjoy all that this unique street has to offer.
<<Senso-ji Temple Highlights /Tokyo>>
– Covering spots like the Kaminarimon, Main Hall, food, and Goshuin stamps.
<<Senso-ji Temple Gates and Main Hall>>
– Featuring the Kaminarimon Gate, Hozomon Gate, and the Main Hall.
<<Asakusa Shopping Streets and Food>>
– Introducing Nakamise Street, Hisago Street, Nishi-Sando, and Okuyama Omairi-machi.
