Asakusa's "Hisago Street" is an arcade shopping street with a charming retro vibe that lets you fully enjoy the district's unique appeal. Located within easy access from Sensoji Temple and Hanayashiki Amusement Park, it’s a perfect stop during your sightseeing or temple visits. 
From delicious tempura and ramen to specialty stores selling festival goods and traditional footwear, the street offers a wide array of shops. Hisago Street is beloved for its warm, old-town atmosphere. In this guide, we’ll explore its history, recommended food spots, and shopping destinations, so you can make the most of your visit!
目次(Table of Contents)
What is Asakusa Hisago Street?
The Origin of the Name "Hisago Street"
The name "Hisago Street" traces back to the “Hyotan Pond” that existed during the Taisho era. This pond was a famous attraction within Asakusa Park, with the “hyotan” (gourd) being a symbolic motif of the area. Though the pond no longer exists, the street retained the name to honor its heritage. The term “hisago” means gourd, which has been cherished as a symbol of good luck and prosperity. This name adds a distinctive cultural and historical touch to the shopping street, reflecting the essence of old Asakusa.
The Evolution of the Shopping Street Through History
Originally known as "Yonekyu Street" during the Taisho period, it was renamed to "Hisago Street" in 1925. After World War II, the area saw significant growth with the installation of an arcade and the expansion of stores, making it a beloved spot for both locals and tourists. In 1955, it became the first street in Tokyo to feature a full arcade roof, allowing visitors to shop comfortably even on rainy days. Today, Hisago Street maintains its nostalgic Showa-era charm while welcoming new stores aimed at tourists, creating a delightful blend of history and modernity.
How to Access Hisago Street
Asakusa Hisago Street is located in the heart of Taito City, Tokyo, within walking distance of Sensoji Temple and Hanayashiki Amusement Park. The nearest station is "Asakusa Station," served by the Tokyo Metro Ginza Line, Toei Asakusa Line, and Tobu Skytree Line. It takes about 5 minutes on foot from the station.
| name | 浅草ひさご通り Asakusa's Historic Hisago Street |
| Address | 2-16 Asakusa, Taito City, Tokyo 111-0032, Japan |
| Official Website | http://asakusa-hisagodori.com/en/index.html |
Enjoying a Walk Through Asakusa Hisago Street
Recommended Asakusa Walking Route
Here’s a recommended walking route to enjoy Asakusa, blending famous tourist spots with the retro charm of the shopping street.
Start your journey at the main hall of Sensoji Temple for a peaceful moment of reflection. Visiting in the early morning allows you to enjoy the temple with fewer crowds. Afterward, head towards Hanayashiki Street, which surrounds Asakusa's retro amusement park, Hanayashiki. The area retains an old-world charm with unique shops and nostalgic sights.
Finally, make your way to Hisago Street. Unlike the bustling areas near Sensoji Temple and Kaminarimon Gate, Hisago Street offers a more relaxed atmosphere. Stroll through the street and discover affordable eateries and fascinating specialty shops. It’s a delightful place to take a leisurely walk and enjoy the ambiance.
The Arcade Ambiance and Features
Asakusa Hisago Street features a charming retro arcade shopping street loved by tourists and locals alike.
The arcade's nostalgic design is complemented by seasonal decorations hanging from the ceiling, providing a fresh experience each time you visit. The street is lined with a variety of shops, including local produce stores, fishmongers, festival goods stores, and retro coffee shops. The colorful shop signs on both sides of the street offer numerous photo opportunities. This street is where you can feel the warmth of Asakusa's history and the charm of its downtown culture.
Enjoying the Street on a Rainy Day
Thanks to the arcade, Hisago Street is a perfect destination even on rainy days. The wide roof allows you to enjoy shopping and dining without needing an umbrella.
You can relax in one of the cafés or restaurants while listening to the sound of rain, creating a cozy and special atmosphere. The covered arcade also allows you to browse stores leisurely, often discovering products or services you might otherwise miss. It’s an ideal spot for a rainy-day date or sightseeing adventure.
Must-Try Food Spots on Asakusa Hisago Street
Tempura Akimitsu Asakusa Main Store
Tempura Akimitsu Asakusa Main Store is a must-visit for tempura lovers. This popular eatery is known for its hearty portions of tendon (tempura rice bowls) and assorted tempura platters, made with the freshest ingredients. Their signature dishes include the luxurious “Godaime Tendon Goku” and the “Tempura Funamori,” a boat-shaped platter perfect for families and groups.
The restaurant's traditional Japanese exterior and eye-catching food samples at the entrance will entice you with their vibrant presentation.
For menu details and opening hours, check the official website. Don’t miss the chance to enjoy a special tempura meal during your Asakusa visit!
Official Website: Tempura Akimitsu Asakusa Main Store
Shokudo Sakadokoro Iioka
At Shokudo Sakadokoro Iioka, the popular “Demi-Tama Hamburger Steak” is a must-try. This dish features a juicy hamburger patty topped with a rich demi-glace sauce and a sunny-side-up egg, delivering a satisfying and hearty meal.
Another recommendation is the “Braised Pork Belly,” slowly simmered to tender perfection with flavorful broth that melts in your mouth.
All set meals come with salad, small side dishes, and miso soup, ensuring a balanced meal.
Perfect for both lunch and dinner, this spot captures the warmth of Asakusa's old-town charm.
For more information, visit the official website.
Seisei Izakaya (Chinese Cuisine)
Seisei Izakaya stands out with its bright red sign and hand-written menu, inviting visitors to enjoy casual and authentic Chinese food.
This izakaya offers affordable dishes such as gyoza, mapo tofu, and stir-fried green peppers with beef. Their generous lunch sets are popular, and the all-you-can-drink plans make it a great stop for an evening drink after a day of sightseeing.
Ramen Menmaru (Affordable and Delicious)
Ramen Menmaru Asakusa is a beloved ramen shop located near Hanayashiki Amusement Park. With a cozy, food-stall vibe, it has six counter seats and two outdoor tables, often bustling with locals and tourists alike.
What makes this shop special is its unbeatable price. Their classic “Ramen” is just ¥380 (as of October 2024). Despite the low cost, the chicken-broth soy sauce-based soup is rich in flavor, and the serving size is generous. Topped with simple ingredients, the ramen offers a satisfying, light taste with a hint of ginger.
Even with added toppings like marinated eggs or chashu pork, you can enjoy a meal for under ¥500. The quick turnover and lively atmosphere make it a great spot for a quick bite or lunch break. Be sure to stop by when you’re exploring Asakusa!
Check the menu on Ramen Menmaru
Leira (Retro Showa-Style Café)
Leira is a charming café that has been serving customers for 45 years. Step inside and enjoy the nostalgic Showa-era ambiance, complete with warm lighting and vintage décor. It’s an ideal spot to relax during your Asakusa stroll.
Leira is famous for its hand-brewed coffee made with a traditional nel drip. The coffee’s rich aroma and deep flavor have won the hearts of many regular customers. The café also offers popular light meals, including homemade curry rice, which is mild yet flavorful, making it perfect for families. Other options like pizza toast and banana smoothies are great for a light snack.
Festival Goods Stores on Asakusa Hisago Street
Adachiya
Adachiya is a paradise for festival enthusiasts, specializing in festival attire and accessories. Here, you can find everything from hachimaki (headbands) and tabi socks to hanten coats for festivals. Their handcrafted original hanten are particularly popular and are ordered from all over Japan, known for their detailed craftsmanship.
The store is filled with a wide range of festival supplies, offering a glimpse into Japan's rich festival culture and traditional craftsmanship. Many visitors enjoy browsing the unique, high-quality items available here.
Whether you're preparing for a festival or searching for a unique souvenir, Adachiya provides a genuine taste of Asakusa's traditional spirit.
Visit the official website Adachiya
Kizuna Hantenya
Kizuna Hantenya is another must-visit store specializing in festival goods. Known for their original designs, this store blends traditional festival culture with modern aesthetics.
They offer a wide range of items such as happi coats, hachimaki, tabi socks, and drawstring pouches. Their handmade happi coats are especially popular, attracting orders from across the country. The variety in design and size ensures something for both children and adults.
In addition to festival wear, the store also sells Japanese-style accessories and souvenirs, making it a great stop for tourists.
If you're looking to experience the charm of Asakusa’s traditional festivals, this store is a must-see.
Matsumoto Footwear Store
Matsumoto Footwear Store, established in 1899 (Meiji 32), is a renowned traditional footwear shop. Inside, you’ll find a neatly arranged selection of geta (wooden clogs), zori (straw sandals), and setta (leather-soled sandals). The variety of hanao (thong straps), ranging from floral to geometric patterns, makes it an excellent spot for finding a memorable souvenir or traditional attire for special occasions.
The skilled store owner customizes the hanao for each customer, ensuring a perfect fit and comfortable wear. This personalized service guarantees both comfort and elegance, preserving a tradition that has lasted for generations.
Whether you're seeking traditional Japanese footwear or a unique keepsake, Matsumoto Footwear Store offers a delightful shopping experience steeped in history.
Shops on Asakusa Hisago Street
Namiki (Hat Specialty Store)
Namiki, a hat store with over 100 years of history, is a beloved spot on Hisago Street. The shop offers a wide range of high-quality hats, from casual designs to formal styles suitable for various occasions.
The store’s retro ambiance allows you to enjoy a unique, hands-on shopping experience while selecting the perfect hat. This is a wonderful place to find a stylish accessory and enjoy the craftsmanship of traditional hat-making.
Tsukiji Marche Izumi Asakusa Store
Tsukiji Marche Izumi Asakusa Store is a local produce shop offering fresh fruits and vegetables at reasonable prices.
The store’s vibrant displays of seasonal fruits and vegetables evoke the nostalgic charm of traditional greengrocers.
Both locals and tourists enjoy the lively, friendly atmosphere. If you're looking to experience fresh local produce while in Asakusa, this shop is a must-visit.
More Details on the Official Site Tsukiji
Asakusa Kokono Club: A New Landmark in Asakusa
Asakusa Kokono Club is a unique multi-purpose facility combining a theater and a hotel. With its modern design against the backdrop of Asakusa's rich history and culture, it appeals to both tourists and locals.
The facility includes a theater hosting traditional performances, plays, and concerts, offering a chance to experience Japanese culture and modern art. The hotel features stylish rooms, making it an ideal base for sightseeing. The on-site café and bar provide a relaxing space to enjoy the view of Asakusa’s vibrant streets.
Check out their official website Kokono
aim (Relaxation Café)
aim is a unique spot where relaxation and a café experience come together.
Perfect for taking a break during your sightseeing trip, aim offers services like body care, reflexology, oil treatments, facials, and even stone sauna therapy. After your treatment, enjoy a complimentary drink in the cozy café area, making for a rejuvenating and satisfying experience.
Edo Taito Traditional Crafts Museum
The Edo Taito Traditional Crafts Museum showcases the craftsmanship and aesthetic traditions passed down from the Edo period.
Here, you can see a wide range of traditional crafts, including wood carving, dyeing, and metalwork. The exhibitions change regularly, offering fresh insights with each visit. In addition to viewing the exhibits, you can sometimes watch live demonstrations or participate in workshops, providing a hands-on way to engage with traditional Japanese art.
Best of all, admission is free, making it a convenient stop for anyone interested in Japan's rich cultural heritage.
Edo Taito Traditional Official Website
Conclusion: The Charm of Asakusa Hisago Street
Asakusa Hisago Street blends the nostalgic charm of a Showa-era shopping street with the unique ambiance of Asakusa. From historical landmarks and delicious food to traditional crafts and festival goods, this street offers something for everyone. Whether it's sunny or rainy, the covered arcade ensures a pleasant visit.
Make the most of your Asakusa exploration by walking through Hisago Street and discovering its hidden gems. It’s a place where you can experience the warmth of old-town Tokyo and create lasting memories!
<<Senso-ji Temple Highlights /Tokyo>>
– Covering spots like the Kaminarimon, Main Hall, food, and Goshuin stamps.
<<Senso-ji Temple Gates and Main Hall>>
– Featuring the Kaminarimon Gate, Hozomon Gate, and the Main Hall.
<<Asakusa Shopping Streets and Food>>
– Introducing Nakamise Street, Hisago Street, Nishi-Sando, and Okuyama Omairi-machi.
